Marketing a new release that comes late in a series is often different from marketing a standalone or early series book, yet the goals are similar: catch readers’ attention and build a loyal fan base. To provide our readers with insights on the challenges (and … [Read more...]
Author Interviews
Want to hear an author’s perspective on book marketing? BookBub chats with authors on how they approach price promotions, book cover design, and more.
How to Time an Ebook Price Promotion for Maximum Visibility
If you have a large book backlist, running a price promotion is a great way to increase exposure, boost sales, and build an author’s brand. Choosing a book for a price promotion is often about timing. Do you have any new or upcoming releases to cross-promote? Do you have any … [Read more...]
Coordinating an Ebook Discount & TV Adaptation: Q&A with Blake Crouch
Many authors dream about seeing their books come to life on the big screen. For mystery author Blake Crouch, this dream has become a reality — FOX has adapted his book Pines into the TV miniseries Wayward Pines, which will premiere on May 14. The exposure a film or TV … [Read more...]
How a Bestselling Author Promotes Books in a Saturated Market
More and more books are published each year, and the increasing market saturation and competition makes it harder for authors and publishers to effectively market their books. New York Times and USA Today bestselling author Lisa Renee Jones is a hybrid author of the … [Read more...]
