If you’re not using Pinterest as a book marketing tactic, you might want to give it a try — it’s one of the largest social networks. According to the Pew Research Center, 42% of all online women and 15% of all online men use Pinterest. In case you're not familiar, it's a … [Read more...]
8 Tips for Improving the ROI of Your BookBub Ads Campaigns
BookBub Ads is a self-serve advertising platform that lets you easily reach the active book buyers on BookBub and Chirp. With complete control over your image, targeting, budget, and timeline, you can create a campaign tailored to your specific goals when marketing any … [Read more...]
Inspiring Words from Authors to Authors During Difficult Times
Authors aren’t strangers to solitude. But as the pandemic pushed us even further into isolation to protect ourselves and our communities, worry, fear, and sadness have encroached on that creative space for many. Even as things slowly start to reopen, we don’t know how … [Read more...]
A Message to Our Community: Our Efforts in the Fight Against Racism
Like so many people around the world, our team reacted with horror and despair to the killings of Ahmaud Arbery, Breonna Taylor, George Floyd, and so many other Black people killed by police or denied swift justice by the state after being killed. These dehumanizing … [Read more...]
How I Promote My Audiobooks to Skyrocket Sales
Anyone “tuned in” to publishing will tell you the audiobook market is growing by a whole heckofalot. A survey in July 2019 by the Audio Publishers Association demonstrated how audiobooks are continuing to lead the book/publishing market in growth, with $940 million in sales … [Read more...]
New: Promote Chirp Audiobooks with BookBub Ads
We're always looking for new ways to help our partners connect with readers, so today, we’re excited to announce a new targeting option for the BookBub Ads platform that we’ve been working on for the past several months — you can now directly target Chirp members and other … [Read more...]
How the Book Community Is Helping Children & Parents During COVID-19
With schools closed around the world, kids now depend on their parents and virtual learning for their education, and many parents are splitting time between their jobs and 24/7 childcare. During this time, authors, publishers, bookstores, and libraries have been providing … [Read more...]
Using BookBub Ads to Generate Steady Book Sales
Editor’s Note: As the COVID-19 crisis continues, it can be difficult to know how to approach book marketing. But reader behavior data indicates that people have been turning to books to entertain and distract them during these challenging times. As such, while we’ll keep … [Read more...]
Virtual Book Launch Events: 8 Ideas from Authors
Despite the COVID-19 crisis, many books are still launching each week. Due to shelter-in-place orders and the need for physical distancing, launch parties at bookstores have of course been canceled. Because of this, we’re getting questions from partners about how to connect … [Read more...]
How Reader Behavior Is Changing During the COVID-19 Crisis
Over the past few weeks, we've been aiming to share information on this blog that we hope is helpful to our author and publisher partners as they navigate the evolving COVID-19 crisis and its impact on the publishing industry. One question partners have been asking us is how … [Read more...]
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