With schools closed around the world, kids now depend on their parents and virtual learning for their education, and many parents are splitting time between their jobs and 24/7 childcare. During this time, authors, publishers, bookstores, and libraries have been providing … [Read more...]
Using BookBub Ads to Generate Steady Book Sales
Editor’s Note: As the COVID-19 crisis continues, it can be difficult to know how to approach book marketing. But reader behavior data indicates that people have been turning to books to entertain and distract them during these challenging times. As such, while we’ll keep … [Read more...]
Virtual Book Launch Events: 8 Ideas from Authors
Despite the COVID-19 crisis, many books are still launching each week. Due to shelter-in-place orders and the need for physical distancing, launch parties at bookstores have of course been canceled. Because of this, we’re getting questions from partners about how to connect … [Read more...]
How Reader Behavior Is Changing During the COVID-19 Crisis
Over the past few weeks, we've been aiming to share information on this blog that we hope is helpful to our author and publisher partners as they navigate the evolving COVID-19 crisis and its impact on the publishing industry. One question partners have been asking us is how … [Read more...]
15 Ways Authors are Using Instagram to Overcome Physical Distancing Challenges
Physical distancing is imperative to contain the spread of COVID-19, and as such, book conferences, festivals, launch parties, and book tours have been canceled for the next few months. We’ve found that many authors are turning to Instagram to bridge the gap caused by these … [Read more...]
How Publishers Are Approaching Book Marketing During COVID-19
Last week we shared examples of how authors are approaching promoting their books during COVID-19. But publishers are facing many similar challenges, from navigating how to continue marketing while people are facing sickness and unemployment to keeping sales up as bookstores … [Read more...]
How Authors Are Approaching Book Promotion During COVID-19
Over the past few weeks, we've heard from partners that they aren't sure how to approach promoting their books in the midst of the global COVID-19 crisis. It can be uncomfortable to market and promote while people are facing job losses and illness. At the same time, many … [Read more...]
8 Ways Authors are Helping Authors With Books Releasing During COVID-19
The COVID-19 pandemic is impacting authors and publishers in numerous ways. Events have been canceled, bookstores across the globe are shutting their doors, and the media needs to focus on the virus. Especially for authors launching new or debut books during this time, these … [Read more...]
A Message from the BookBub Partners Blog
Given developing events in the world, we’ve decided to replace our regular Partners Blog content this week with a letter to our blog subscribers about COVID-19. As you know, the world is facing unprecedented challenges, and the publishing community is no exception. Things … [Read more...]
Biggest BookBub Ads Mistakes Authors & Marketers are Making
Running online advertising campaigns can be challenging! Between finding the right target audience, optimizing your ad designs, and perfecting your budgeting, bidding, and pacing strategies, there are a ton of decisions to make and many different elements to tweak and test. … [Read more...]
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