For many advertisers, choosing author targets is one of the trickiest parts of running effective BookBub Ads campaigns. Unlike other ad platforms that have a limited number of authors available to target, BookBub Ads lets you reach the fans of any author with a following on … [Read more...]
9 Ways Authors Use Crowdfunding Platforms to Reward Readers
Crowdfunding has become an increasingly popular way for artists, entrepreneurs, and other creators to finance their projects and engage their fans. As evidenced by Brandon Sanderson’s recent Kickstarter success, crowdfunding can be a powerful tool for authors. In addition to … [Read more...]
How We Boosted Our Anthology’s Retailer Ranking to #1
I collaborated with seven romance authors to publish a holiday anthology titled Hugs, Kisses and Mistletoe Wishes. Our goal was to by cross promoting eight-books-in-one to a wide audience, a strategy that led to launching the ebook at a bargain price. After a coordinated … [Read more...]
7 Surprising Perks of Recommending Books on BookBub
Recommending books is a fantastic way to share your favorite reads with your followers on BookBub. As an author, you have a lot of influence in helping your fans discover new books — 76% of BookBub users buy books after getting a recommendation from an author they like, … [Read more...]
How I Maximized My First BookBub Featured Deal
Firstly, if you have just qualified for your first BookBub Featured Deal (BBFD), congratulations! A little about me. I’m a steamy romance author publishing under the name Juliette N. Banks — my real name with an initial. For three (gulp) decades I’ve been a consumer … [Read more...]
16 Creative Ways Authors Promote Nonfiction Books on Instagram
Instagram’s booming book scene is no secret; there are nearly 70 million posts with the hashtag #bookstagram on the social media platform. For many authors, Instagram can be an important place to connect with readers and promote their books, both fiction and nonfiction. … [Read more...]
How to Promote Any Book with BookBub Ads
BookBub Ads is our most flexible marketing tool, offering authors and book marketers the opportunity to tailor their campaigns to reach custom audiences of readers for any title at any time. While you can promote any book with BookBub Ads, it’s important to set realistic … [Read more...]
How to Use BookBub with a Limited Budget
Marketing books can be expensive, and if you’re on a budget, navigating the costs of different opportunities may feel daunting. The good news is, it’s not impossible! BookBub’s full suite of marketing tools is aimed to support authors with diverse needs and goals — … [Read more...]
24 Great Prize Ideas for Book Promotion Contests and Giveaways
Giveaways and contests are a fantastic book promotion tactic. Whether you're trying to promote a book launch or create buzz for a backlist title, giveaways are a great way to grab readers' attention! In exchange for taking an action you specify — for example, sharing social … [Read more...]
How I Went from Zero to 6,500 BookBub Followers
You don’t have to be a USA Today or New York Times bestselling author to build a following on BookBub. Whether you’re a debut author or one who’s been around for a few years — or you’re traditionally published (like me!) or self-published — it can be daunting to think about … [Read more...]
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