![Boosting Box Set Sales with BookBub Ads [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2023/05/jasper-case-study-v2.png?fit=300%2C158&ssl=1)
BookBub readers love a great deal, and what’s a better deal than several books for the price of one? When Jasper T. Scott wanted to increase exposure and sales of his epic military science fiction series The Cade Korbin Chronicles, he made the complete four-book series into … [Read more...]
How Successful Authors Use Social Media: 29 Content Ideas
Social media can be a useful part of an author’s platform, helping them connect with readers, fellow writers, and the publishing community. But deciding what content to post next can be a struggle. So how do successful authors use social media to engage with their fans? And … [Read more...]
The State of Author Newsletters: Data from 500+ Authors [Infographic]
Email is a powerful marketing tool for authors to stay in touch with their readers. To learn more about how authors leverage email newsletters, we asked our partners to share their experiences. Over 500 authors responded to a survey with insights into the purpose of their … [Read more...]
How to Work with a Book Cover Designer (and Why You Should!)
Are you considering hiring a book cover designer but you’re not sure how to work with one? Knowing how to effectively collaborate with your designer will help speed up the process, avoid any misunderstandings, and get your vision closer to reality. In this post, we’ll share … [Read more...]
Trend Watch Spring 2023: What’s Popular with BookBub Readers
What’s working well right now on BookBub? There’s no better team to answer that question than our editors, and we’ve gathered a list of top trends readers have been interested in across categories from romance to nonfiction to thrillers. Read on to find out what titles might … [Read more...]
10 Things to Know About BookBub Readers [Infographic]
Our goal at BookBub is to share insights and information that will help our partners run smart book marketing campaigns, enabling them to reach millions of relevant readers. In that spirit, below are 10 key trends about BookBub subscribers that we discovered by surveying our … [Read more...]
Tutorial: How to Create Your First BookBub Ads Campaign
BookBub Ads allows advertisers — authors, publishers, agents, and other publishing professionals — to reach millions of power readers via dedicated ad space in BookBub’s daily emails. You can run a BookBub Ads campaign for any book at any time. When you create a campaign, … [Read more...]
Using BookBub Ads to Drive Series Sell-Through [Case Study]
![Using BookBub Ads to Drive Series Sell-Through [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2023/02/danny-knestaut-case-study.png?fit=300%2C158&ssl=1)
Promoting a deal on a first-in-series book is a great strategy for boosting sales of the entire series. Fantasy author Danny Knestaut took this approach to the next level: Through an efficient testing process, his BookBub Ads campaigns have helped bolster read-through across … [Read more...]
10 Tips for Growing a Wide Global Audience of Readers
It’s one thing to decide to self-publish “wide” across retail and library platforms, versus being exclusive to a single retailer. It’s quite another to adopt a mindset that can help you grow a larger base of readers. Pushing the right buttons to launch your book onto … [Read more...]
5 Strategies I Use to Launch New Books in Kindle Unlimited
The book launch. Whether it’s your first precious baby leaving the nest or number double-digit joining a long line in your series, the launch is always stressful… but each one is also a great opportunity. If you talk to ten different authors, you’ll likely get ten … [Read more...]
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