BookBub Partners Blog

Promoting a New Sequel with BookBub Ads [Case Study]

May 3, 2017 by Diana Urban

Last year, CD Reiss ran several successful BookBub Ads campaigns for Marriage Games. When she released the sequel, Separation Games, this year, she wanted to promote this new title to both new readers and readers who’d already read Marriage Games. Armed with data from the … [Read more...]

11 Things You Should Know About BookBub Subscribers

April 26, 2017 by Brianna Duff

Our goal at BookBub is to share insights and information that will help our partners run smart book marketing campaigns, enabling them to reach millions of relevant readers. In that spirit, below are 11 key trends about BookBub subscribers that we discovered by surveying our … [Read more...]

How I Got 25K More BookBub Followers (and Why I Did)

April 19, 2017 by Christina Dodd (Guest Blogger)

As an author who’s written 57 traditionally- and self-published books over 27 years, I love the creative process of writing — the part of my career that involves quiet solitude, characters who do what they're told, and a relaxed writing wardrobe. Don't get me wrong, it's … [Read more...]

Promoting a Series to Keep Readers Hooked

April 12, 2017 by Daniel Arenson (Guest Blogger)

We authors often discuss how to promote individual novels. We know about running advertising campaigns, building mailing lists and websites, pricing and discounting, and so on. But trying to promote a series of novels is a different beast — you need to convince readers to … [Read more...]

Q&A with a BookBub Editor on Launching New Categories

April 5, 2017 by Diana Urban

At BookBub, we regularly test and launch new categories to include in our daily Featured Deals email. This helps our partners run more targeted and effective book marketing campaigns. Since we just launched two new categories — Psychological Thrillers and American … [Read more...]

Using Back Matter to Sell More Books [Infographic]

March 29, 2017 by Diana Urban

An ebook’s back matter — the pages that follow the end of the narrative — is prime real estate for promoting other books. We surveyed 250 authors to gather data on how back matter promotions helped increase sales of their other books, and what sort of back matter promotions … [Read more...]

8 Book Description A/B Tests You Need to See

March 22, 2017 by Ellie Redding

At BookBub, we connect books to readers, and readers to books. One of the components that drives this connection is the blurb we write for each book featured in our Featured Deals email. A successful blurb caters to the settings, characters, and tropes our readers love — so … [Read more...]

BookBub Follow & Bookmark Buttons for Authors’ Websites

March 15, 2017 by Diana Urban

The more readers an author has following them or their books on BookBub, the more effective their BookBub promotions can be. That’s because: Whenever an author launches a new book, their followers receive a New Release Alert — a dedicated (free!) email promoting the new … [Read more...]

How I Sold 100x More of My Book Series

March 8, 2017 by Glynnis Campbell (Guest Blogger)

I'm always one of the first to advocate for making a first-in-series book free. Permafree series-starters are what have kept my book sales chugging along. And when I'm lucky enough to score a BookBub Featured Deal on one of my three free Scottish historical romances, the … [Read more...]

The 11 Most Common Questions Authors Ask BookBub

February 28, 2017 by Juliet Nelson

At BookBub, we hear a wide array of questions from authors on everything from the Featured Deals selection process to claiming a BookBub Author Profile. But there are certain questions that come up again and again, so we thought it would be handy to compile the answers to … [Read more...]