For many advertisers, a key book marketing goal is to run ad campaigns that are ROI positive, meaning they make back at least the amount they spend. The cost of a BookBub Ads campaign is variable by nature: As the advertiser, you have complete control over your budget, as … [Read more...]
How to Pitch Your Book to Local Media: 7 Tips from a PR Expert
For authors, securing media coverage is a powerful way to build credibility, generate buzz, and increase book sales. While national press is a coveted goal, local media offers a more accessible and effective way to start gaining visibility. Your community wants to celebrate … [Read more...]
21 Great Prize Ideas for Book Promotion Contests and Giveaways
Giveaways and contests are a fantastic book promotion tactic. Whether you’re trying to promote a book launch or create buzz for a backlist title, giveaways are a great way to grab readers’ attention. In exchange for taking an action you specify — for example, sharing the … [Read more...]
“My Best Launch Ever”: How an Author Broke Into a New Genre
Convincing readers to purchase a book written by an author they haven’t heard of before is a common marketing challenge, whether you’re promoting a debut book, trying to expand your readership, or breaking into a new genre. When author Christian A. Brown released Raven’s … [Read more...]
13 Author Websites That Look Great on Mobile Devices
When authors think about their websites, most think about the version that shows up big and wide on a desktop or laptop screen — not the narrow mobile version that readers view on their phones or tablets. But today those mobile sites are very important. Mobile visitors … [Read more...]
Social Media for Authors in 2025: Data from 850+ Authors
In 2025, social media has become a near-ubiquitous part of life online, including for authors. We asked more than 850 authors to tell us how they’re using social media, and over 78% reported using at least one platform at least weekly — representing a significant block of … [Read more...]
Featured Deal Reader Review Requirements: Myths Debunked!
A question we get asked frequently by our partners is: “How many reader reviews or ratings does my book need to have to get a Featured Deal?” It’s a good question with a nuanced answer, but never fear! Your friendly BookBub Featured Deals editor is here to help. When it … [Read more...]
The Ad Testing Process One Author Used for 1.5x Higher CTRs
BookBub Ads lets you reach a huge audience of power readers who love a deal, so it’s a great tool for boosting the results of a limited-time discount. In May 2024, traditionally published author Miquel Reina ran ads to promote a monthlong $1.99 discount of his debut novel, … [Read more...]
Early Look: A Simpler Way for Authors to Create Websites
BookBub is best known in the author community as a promotional service that helps boost book sales, but we’re always exploring ways we can do more for authors. Today, we’re excited to share an early look at a new service we’re working on — an easy-to-use website builder … [Read more...]
How to Plan a Marketable Fiction Book Series
Think about the last time you read a book you didn't want to end. That longing for more is a significant part of the appeal of reading. A series allows readers to spend more time in a world they've grown to love, with characters they've become attached to. It's like catching … [Read more...]
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