When I found out my third book, a new adult romance called What the Heart Wants, had been chosen for an international BookBub Featured Deal, I was ecstatic. I knew almost as soon as I had published the novel in October 2020 that I wanted to try for a BookBub feature. I felt … [Read more...]
6 Mistakes to Avoid in Your BookBub Ads Targeting
One of the most important elements of any successful ad campaign is the targeting. Reaching an engaged and relevant audience is critical to driving clicks and sales, as well as keeping your ads cost-effective. With BookBub Ads, you can target BookBub and Chirp members by … [Read more...]
Authors on Social Media: Choosing Platforms & Avoiding Burnout
Thanks to the rapid rise of TikTok and Clubhouse, as well as new features on existing platforms like Instagram and Twitter, we often hear from authors wondering how many social media platforms they should be using — and who feel like they can’t keep up. But authors don’t … [Read more...]
A Message to Our Community: Our Continued Commitment to Advancing Equity and Justice
Just over a year ago, the horrific killings of George Floyd and several other Black individuals led to a historic reckoning with systemic racism, prompting people and organizations — including our own — to reflect on how we’re perpetuating such social injustice. Last … [Read more...]
Chirp Follow Buttons for Authors’ & Narrators’ Websites
Chirp users can now follow their favorite authors and audiobook narrators on Chirp! The more listeners an author has following them (or their narrator) on Chirp, the more effective their Chirp promotions can be. That’s because whenever an audiobook deal is promoted on Chirp, … [Read more...]
25 Authors Running Fantastic Book Promotions on Instagram
Instagram can be a great platform for promoting books or an author’s brand — it has more than 1 billion monthly active users, and according to Rival IQ, brands have a 13.5x higher median engagement rate on Instagram than on Facebook, and 27x higher than on Twitter. That … [Read more...]
BookBub Ads: When to Use CPM vs. CPC Bidding
One of the most common questions we hear from advertisers running BookBub Ads campaigns is whether CPM (cost per thousand impressions) or CPC (cost per click) bidding is best. The short answer is “it depends” — for the long answer, keep reading! There are benefits and … [Read more...]
8 Marketing & Sales Takeaways from U.S. Book Show 2021
Last week’s U.S. Book Show — the inaugural virtual publishing conference hosted by Publishers Weekly — had several educational panels featuring publishing professionals and book marketers. These industry thought leaders were buzzing about a wide variety of topics, from … [Read more...]
How to Market Your Book to Get Worldwide Exposure
With growing book sales and millions of readers — the global ebook market was valued at $18.13 billion in 2020, and is expected to reach $23.12 billion by 2026 — international markets can be attractive targets for authors and publishers looking to expand their potential … [Read more...]
How I Boosted Audiobook Sales: Switching to Two Narrators!
I’m Samantha A. Cole, a USA Today bestselling and award-winning indie author of suspenseful and seductive romance novels. The first book in my Trident Security series launched in April 2015 with little fanfare and expectations. Like most indie authors, I had to learn the … [Read more...]
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