Have you ever bought a New York Times bestseller and found a typo or a glaring mistake? It’s happened to most of us. Writing mistakes can detract from the overall impression of quality readers expect of a published book. This can lead to negative reviews and low ratings, … [Read more...]
20 Podcasts for Authors on Writing, Publishing, and Book Marketing
Wish you could get a free education in writing and publishing? Publishing-related podcasts can provide just that, and the number available has exploded within the past couple of years. Many aim to provide writers with craft tips, career inspiration, productivity hacks, book … [Read more...]
14 Ideas For Getting More BookBub Followers
Getting more BookBub followers can help widen an author’s reach and ultimately increase book sales. The more followers an author has, the more people will receive dedicated emails from BookBub notifying them about the author’s new releases and price promotions. Plus, getting … [Read more...]
Biggest BookBub Ads Mistakes Authors & Marketers are Making
Running online advertising campaigns can be challenging! Between finding the right target audience, optimizing your creative, and perfecting your budgeting, bidding, and pacing strategies, there are a ton of decisions to be made and many different elements to tweak and test. … [Read more...]
5 Unconventional Book Launch Ideas from Professional Marketers
As an author, your book marketing tool belt is probably bursting at the seams with countless strategies. You’ve set up a mailing list. You’re aware of the importance of reader reviews. You’re running ads on BookBub. You’ve got it all covered, right? Well, maybe … [Read more...]
How to Grow an Audience as a Newer Author
As a newer author, it’s easy to become either wildly overwhelmed by the amount of book marketing advice on the internet, or to try to do everything that people suggest. As one myself, I quickly realized that I couldn’t do everything. I simply didn’t have the time. So I … [Read more...]
Sample Marketing Timeline for Launching a New Book
When preparing to launch a new book, there are tons of new release marketing strategies you could choose from… but even some of the most tried-and-true promotional tactics aren’t necessarily the best for driving sales. For instance, many authors and publishers still invest … [Read more...]
10 Successful Advertisers’ Tips for Targeting Readers with BookBub Ads
If you’re trying to drive book sales — whether you just launched a new release, you’re promoting a discounted title, or you’re looking to hook new fans — running ad campaigns is a great way to reach both existing fans and new readers. But how do you choose which readers … [Read more...]
How to Write Attention-Grabbing Promo Copy for Books [Book Marketing 101]
The publishing marketplace is flooded with thousands of new titles every single day, and readers are inundated with offers, messages, pictures, and pleas to buy. But startling copy can make someone stop and pay attention to your book. Since self-publishing my first book … [Read more...]
Introducing BookBub Featured New Releases
Today, we’re thrilled to announce a new tool that will allow authors and publishers to promote new releases to BookBub’s audience of power readers: Featured New Releases. We know promoting new releases is one of the toughest challenges book marketers face in an … [Read more...]
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