Hitting a bestseller list is no easy feat, but with the right budget and coordinated strategy, it’s not outside the realm of possibility. While there is no one single formula for hitting a list, we’ve seen several authors successfully hit the USA Today or retailer bestseller … [Read more...]
11 Creative Ways to Boost Reader Engagement
Having loyal readers can make it easier for an author to sell subsequent books. While reader loyalty is primarily fostered from love of a book, it can also be cultivated through online engagement. Getting readers to engage online takes time and effort, which may not yield … [Read more...]
How the Right Preorder Strategy Can Build a Book’s Platform
Preorders are a great way to earn money for a new book release before its launch date. I started the process for Gone Daddy Gone, the seventh novel in my Sloane Monroe mystery series, three months before its release. My goal was to promote the book enough to see consistent … [Read more...]
14 Ways Authors Can Cross-Promote Each Other’s Books
Many authors cross-promote each other’s books to gain visibility with a relevant new audience of readers. It’s a mutually beneficial way to inexpensively boost book sales and word-of-mouth buzz — and to make new friends and build relationships in the publishing … [Read more...]
How I Rocked an International-Only BookBub Deal
Getting selected for an international-only BookBub Featured Deal might elicit a sigh at first, and it did from me, but there are powerful reasons why an author should be excited about the opportunity. I was, and the promotion paid off! I changed up my strategy a little, … [Read more...]
5 Ways a Professional Cover Design Can Boost Book Sales
One of the biggest fallacies still held by some in the publishing world is that cover design doesn’t really matter. In other words, a great book will still thrive even if it has a terrible cover. But in the absence of overwhelming word of mouth or a gangbusters publicity … [Read more...]
11 Fantastic Ways to Sell More Books for the Holidays
Believe it or not, ‘tis almost the holiday season, so consumers are starting to look for the perfect gifts for friends and family — or for themselves! Books make excellent presents — in fact, 25% of trade books are bought as gifts, according to Sourcebooks CEO Dominique … [Read more...]
How I Promoted a Preorder to Launch a Bestselling Book
Before I released Warwolfe, the prequel to my bestselling series de Wolfe Pack, I knew I wanted to aggressively promote this book because my readers had been waiting for it for years. As someone who releases a new full-length book about every seven weeks, I have an entire … [Read more...]
9 Book Advertising Tactics I’ve Tried… And Which Ones Worked!
Not all marketing endeavors achieve the same goal. They aren’t designed to. Some are strictly tied to conversion and making that sale. Others are more about brand building, which can’t be quantified in the same way. Although in the past I probably leaned too heavily on … [Read more...]
45 Inspirational Marketing Tips from Authors [Free Flipbook!]
![45 Inspirational Marketing Tips from Authors [Free Flipbook!]](https://insights.bookbub.com/wp-content/uploads/2017/09/marketing-quotes-featured-image-300x158.png)
Marketing a new book can be a stressful endeavor. After all the hard work you’ve done to prepare for publication, you also need to take on promotional activities to reach your target audience and make the book rise in the rankings — whether you’re an indie or traditionally … [Read more...]
