Keeping your books in front of readers is a challenging task, especially over a long writing career. I've tried many different strategies, and I continue to experiment as the publishing industry evolves. It's important to remember that what worked last year might not work … [Read more...]
5 Mistakes To Avoid in Your BookBub Ads Designs
BookBub Ads reach millions of power readers every day, making this self-serve ad platform a fantastic tool for authors and publishers to promote their books. But creating ad designs that will entice readers can be a challenge. A clever tagline will catch some readers’ eyes, … [Read more...]
7 Book Promotion Trends & Tips from BookExpo 2019
At last week’s BookExpo 2019, the biggest annual publishing conference in the US, there were several educational panels featuring publishing professionals and book marketers. These industry thought leaders were buzzing about a wide variety of topics this year, from marketing … [Read more...]
20 Fantastic Book Cover Design Resources
Most authors and book marketers know that covers are important — and that it can be worth spending money for a professionally designed cover. After all, a book’s cover design has a proven impact on sales. But where can you go for help with your book cover design? We’re … [Read more...]
How to Test Your BookBub Ads for Better Results
BookBub Ads is a great tool for helping you achieve a variety of book marketing goals, but it can be tricky to master. You may find yourself falling into common pitfalls like targeting readers who don’t engage with your ad or spending a lot on a campaign without seeing the … [Read more...]
How Recommending Books Can Grow an Author’s Audience
I’ve been a reader all my life, and I’m a firm believer that as a writer, it’s crucial to keep reading. I’m also a firm believer in the power of word of mouth — no one can read a book they haven’t heard about. As writers, we’re in a unique position to both spread the word … [Read more...]
Twitter for Authors: How to Connect with Readers & Writers
Social media sites like Twitter are great for helping writers build and interact with a loyal, enthusiastic following. When used effectively, these platforms can help you expand your reach and boost engagement. Before jumping into the fray, it’s important to know how to … [Read more...]
14 Fantastic Marketing Tips for Debut Authors
Marketing a book as a debut author is vastly different from marketing as a seasoned author with a large backlist. For one, you likely don’t have an existing fan base — and you also lack the experience to know what tactics work best to reach the right audience. So if you’re a … [Read more...]
8 Ways to Target Readers Using BookBub Ads
With BookBub Ads, authors and publishers can promote any book to BookBub’s millions of power readers at any time. While this is a valuable audience of book buyers to begin with, BookBub Ads’ targeting options let advertisers refine their audience even further. There are … [Read more...]
Top Promo Tips for Writers from Muse & the Marketplace 2019
GrubStreet held their annual Muse & the Marketplace conference for writers last weekend in Boston, where authors, agents, and editors hosted talks and panels on craft, the publishing process, and book promotion strategies. We gathered lots of helpful publishing … [Read more...]
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