We authors often discuss how to promote individual novels. We know about running advertising campaigns, building mailing lists and websites, pricing and discounting, and so on. But trying to promote a series of novels is a different beast — you need to convince readers to … [Read more...]
Q&A with a BookBub Editor on Launching New Categories
At BookBub, we regularly test and launch new categories to include in our daily Featured Deals email. This helps our partners run more targeted and effective book marketing campaigns. Since we just launched two new categories — Psychological Thrillers and American … [Read more...]
Using Back Matter to Sell More Books [Infographic]
![Using Back Matter to Sell More Books [Infographic]](https://insights.bookbub.com/wp-content/uploads/2017/03/back-matter-promotions-increase-sales_v2-300x158.png)
An ebook’s back matter — the pages that follow the end of the narrative — is prime real estate for promoting other books. We surveyed 250 authors to gather data on how back matter promotions helped increase sales of their other books, and what sort of back matter promotions … [Read more...]
8 Book Description A/B Tests You Need to See
At BookBub, we connect books to readers, and readers to books. One of the components that drives this connection is the blurb we write for each book featured in our Featured Deals email. A successful blurb caters to the settings, characters, and tropes our readers love — so … [Read more...]
BookBub Follow & Bookmark Buttons for Authors’ Websites
The more readers an author has following them or their books on BookBub, the more effective their BookBub promotions can be. That’s because: Whenever an author launches a new book, their followers receive a New Release Alert — a dedicated (free!) email promoting the new … [Read more...]
How I Sold 100x More of My Book Series
I'm always one of the first to advocate for making a first-in-series book free. Permafree series-starters are what have kept my book sales chugging along. And when I'm lucky enough to score a BookBub Featured Deal on one of my three free Scottish historical romances, the … [Read more...]
The 11 Most Common Questions Authors Ask BookBub
At BookBub, we hear a wide array of questions from authors on everything from the Featured Deals selection process to claiming a BookBub Author Profile. But there are certain questions that come up again and again, so we thought it would be handy to compile the answers to … [Read more...]
How Traditionally Published Authors Market Their Books (Free Flipbook!)
With the high volume of books launching each year, competition for readers’ attention is skyrocketing while publicity teams’ bandwidths are stretched thin — so publishers these days are asking their authors to take on more and more of their own promotional activities. In … [Read more...]
How Hiring an Author Assistant Can Boost Book Sales
An author is the CEO of their own business. However, they’re also creating the product, performing quality control, marketing, doing accounting — the list goes on and on. It can be overwhelming to wear so many hats, which is where hiring an author assistant can help — … [Read more...]
How I Became a Bestseller with a Coordinated Marketing Plan
When my first novel, The Fairy Tale Bride, was traditionally published in October of 2000, I had all the usual hopes and dreams of new writers — letters from readers, great reviews, and, of course, becoming a bestselling author. What I didn’t know at the time was that my … [Read more...]
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