TikTok can be a great place for authors to both promote their books and build community — the app has nearly 100 million monthly active users in the United States alone, and it boasts a burgeoning community of readers, dubbed BookTok. The BookTok hashtag currently stands at … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
Bookstagrams of Audiobooks: 17 Gorgeous Pics You Need to See
If you’re trying to build buzz for an audiobook — whether to celebrate its launch, promote a discount on Chirp, or reinvigorate a backlist title — posting eye-catching pictures of it on social media can be a great way to attract attention. But how can you make it clear … [Read more...]
15 Ways Authors Support Each Other on Social Media
Writing is a solitary job by nature, but for many authors it has felt especially isolating during the COVID-19 pandemic, which removed pivotal avenues for book promotion (and mingling with readers and fellow authors) by reducing bookstore foot traffic and eliminating … [Read more...]
Authors on Social Media: Choosing Platforms & Avoiding Burnout
Thanks to the rapid rise of TikTok and Clubhouse, as well as new features on existing platforms like Instagram and Twitter, we often hear from authors wondering how many social media platforms they should be using — and who feel like they can’t keep up. But authors don’t … [Read more...]
25 Authors Running Fantastic Book Promotions on Instagram
Instagram can be a great platform for promoting books or an author’s brand — it has more than 1 billion monthly active users, and according to Rival IQ, brands have a 13.5x higher median engagement rate on Instagram than on Facebook, and 27x higher than on Twitter. That … [Read more...]
How to Market Your Book to Get Worldwide Exposure
With growing book sales and millions of readers — the global ebook market was valued at $18.13 billion in 2020, and is expected to reach $23.12 billion by 2026 — international markets can be attractive targets for authors and publishers looking to expand their potential … [Read more...]
How I Boosted Audiobook Sales: Switching to Two Narrators!
I’m Samantha A. Cole, a USA Today bestselling and award-winning indie author of suspenseful and seductive romance novels. The first book in my Trident Security series launched in April 2015 with little fanfare and expectations. Like most indie authors, I had to learn the … [Read more...]
17 Instagram Book Promotion Ideas from Publishers
Looking for Instagram book promotion ideas? That’s no surprise — according to Rival IQ, brands have a 13.5x higher median engagement rate on Instagram than on Facebook, and 27x higher than on Twitter. And in this survey, 87% of people said that they took action after … [Read more...]
2021 Book Marketing: How Authors Are Promoting Their Novels
With each passing year, there seem to be more and more book marketing tactics you can use to amplify a title’s exposure and reach more readers. And it can be tough to keep up with all of them! So what are some of the biggest (or newest) book marketing strategies that authors … [Read more...]
How I Make Six Figures as a Self-Published Author
I’m Ines Johnson, author of paranormal romance with lots of kissing. I also write sweet western romances under the pen name Shanae Johnson. There’s kissing in those books too. Lots of authors who come on this blog are a pretty big deal. Me? I’m a pretty big failure. Funny … [Read more...]
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