Email is a powerful marketing tool for authors to stay in touch with their readers. To learn more about how authors leverage email newsletters, we asked our partners to share their experiences. Over 500 authors responded to a survey with insights into the purpose of their … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
10 Tips for Growing a Wide Global Audience of Readers
It’s one thing to decide to self-publish “wide” across retail and library platforms, versus being exclusive to a single retailer. It’s quite another to adopt a mindset that can help you grow a larger base of readers. Pushing the right buttons to launch your book onto … [Read more...]
5 Strategies I Use to Launch New Books in Kindle Unlimited
The book launch. Whether it’s your first precious baby leaving the nest or number double-digit joining a long line in your series, the launch is always stressful… but each one is also a great opportunity. If you talk to ten different authors, you’ll likely get ten … [Read more...]
9 Unique Ways Authors Engage Readers Through Live Streaming
Live streaming is a great way for authors to connect with and grow their audiences of readers. With a live streaming platform, you can reach fans all over the world and interact with them in real-time via video, live chat, commenting features, and more. With several … [Read more...]
Book Bundling Strategies You May Not Have Tried (Plus Examples!)
If you’ve published a series or have an extensive backlist, repackaging some of these books into a box set can be a great way to revive sales. Especially if you make the cost of the box set less than the combined cost of the individual books, a box set promotion can attract … [Read more...]
Goals for the New Year: Ideas and Advice from 52 Authors
To kick off the new year with some inspiration, we asked our blog subscribers to share their writing and business plans for 2023, as well as advice for other authors. We received a wide range of responses, but one thing these authors all agreed on: Goals are important! No … [Read more...]
10 Top Book Marketing Articles from BookBub in 2022
What a year! 2022 saw more authors using crowdfunding platforms, adjusting to major changes in digital advertising, rekindling interest in backlist titles on TikTok, and finding success with many more exciting new developments in book marketing and publishing. Here on the … [Read more...]
How an Author Doubled Exposure for a New Release [Case Study]
![How an Author Doubled Exposure for a New Release [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2022/10/preorder-alert-double-send-case-study-v3.png?fit=300%2C158&ssl=1)
Today’s readers have an endless array of choices for entertainment. To cut through the noise, author Keira Andrews’s number one goal is always to get her books in front of readers as many times as possible. So, needless to say, Keira was excited to try the new ability to … [Read more...]
14 Indie Authors to Follow on TikTok for Ideas and Inspiration
It’s no secret that TikTok’s book scene, dubbed BookTok, has become a commanding force in the world of publishing. As one of the most active communities on TikTok with nearly 65 billion views to date, BookTok has become the place for book lovers to share what they’re … [Read more...]
7 Clever Ways Authors Can Learn More About Readers Online
Just because something works for one author doesn’t mean it will work for another, which is why it’s so important to understand your unique audience and measure the impact of your book marketing. If only reader behavior wasn’t so notoriously hard to measure! Retailers … [Read more...]
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