As an author, you may be used to spending time alone muttering to yourself as you write and rewrite that opening line to get it just so. But what about when you feel that craving to put on real clothes, leave the house, and speak to other humans? Zoom is great, but … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
19 Instagram Book Promotion Ideas from Publishers
If you want to promote your books on Instagram but aren't sure what to post, take a look at what publishers are doing. We've compiled 19 ideas for Instagram content based on the strategies major publishers use to engage readers and drive book sales. The publisher accounts … [Read more...]
Book Marketing 101: How (and Why!) to Reach the Right Readers
Are you overwhelmed by the amount of book marketing you seem to have to do? There are countless ways to promote a book — but you don't need to do all of them to drive sales. Instead, focusing on tactics that reach the right readers with the right message at the right time … [Read more...]
22 Ways to Grow Your Author Email List
Your author newsletter is a crucial tool for building a strong, direct connection with readers, even before your first book is out. But it’s a good idea to think strategically about encouraging readers to sign up. When we get so many emails already, many of us ask ourselves: … [Read more...]
What Does a Writer Actually Do? We Surveyed 500+ Authors
Being an author isn’t just about writing anymore. Authors — both independently and traditionally published — have to wear a lot of hats: writer, marketer, administrator, content creator, personnel manager, and operations manager, among others. With so many roles to juggle, … [Read more...]
Search Is Changing. Here’s How Authors Can Benefit
If you’ve used Google or other search engines lately, you’ve probably noticed that the results, and the way books and authors appear in them, are changing. Searches no longer return just a long list of links — they include rich data, FAQs, AI summaries, and other new answer … [Read more...]
15 Creative Ways Authors Announced Their Book Launch
The weeks leading up to and after launch day offer authors a great opportunity to announce their new book, generate visibility to new readers, and build excitement for existing fans to dive back in. To help you brainstorm creative ways to announce your book launch, we’ve … [Read more...]
Why Pinterest Works for Me as an Author, and Tips for You
As an author with multiple pen names, genres, and series, I hit a breaking point with social media. I was tired of chasing algorithms, spending endless hours scrambling for daily content, and watching my content fade away. I needed something sustainable. That’s when I … [Read more...]
Do Free Book Promotions Still Work?
I was about 12 when my hair went from entirely straight to very, very frizzy. It had become curly, but no one in my family recognized that yet. My 10-year-old brother, however, knew I had a problem. Kids at school had begun to mock me for my halo of frizz. So when, at the … [Read more...]
16 Indie Authors to Follow on TikTok for Ideas and Inspiration
TikTok can be a powerful platform for indies, whether your content strategy is growing a readership or educating other authors. As one of the most active reader communities online, BookTok is the place for book lovers to share what they’re reading — and for authors to … [Read more...]
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