Think people don’t judge books by their covers? Think again. A book’s cover is the first thing potential readers see — whether they’re browsing online retailers’ search results, skimming their social media feeds, or perusing their BookBub emails. A great cover design can … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
11 Ways to Promote Preorder Books that Drive Real Results
For a traditionally published author, a hefty number of preorders can increase a print run and create a sense of excitement around a new release. Early buzz may convince the publisher’s marketing team to take a book more seriously, and invest more time, creative brainpower, … [Read more...]
How I Co-Authored a Book Series to Sell 140+ Copies
Thanks to the digital age, collaborations between authors are easier than ever. Collaborating on a book is not only a great way to network and add to your skill set, but it can also be fun and lucrative. But how can you co-author a book series in an effective way that drives … [Read more...]
5 Creative Blog Post Ideas for Writers [Author Platform 101]
Looking for blog post ideas for authors? Blog articles offer a direct and personal way for writers to reach their readers, but it’s not always easy to know which types of content will be effective in achieving that goal. Many authors publish blog content specific to their … [Read more...]
8 Valentine’s Day Book Marketing Campaigns to Swoon Over
Creating seasonal marketing campaigns can be a great way to boost exposure and buzz for a book relevant to a specific season or holiday. And with Valentine’s Day quickly approaching, it’s a chance for romance authors and publishers to increase visibility for their books … [Read more...]
How To Sell More Books Internationally at a Low Cost
Authors tend to focus on Amazon’s US store to measure how well a book is doing, but Amazon US is only one slice of a very large pie in the ebook business. While industry statistics are inconsistent regarding the exact percentage Amazon US holds of the English-language ebook … [Read more...]
Authors’ New Year’s Resolutions for Marketing Their Books
It’s a brand new year, which is a great time to get a fresh start on goals. You may already have personal New Year’s resolutions (exercise more, write more, etc.), but you might want to consider setting specific book sales and marketing goals. Setting annual goals can be … [Read more...]
Top 10 Book Marketing Articles from BookBub in 2017
All of us at BookBub love helping authors and publishers learn how to sell more books. One way we do this is by publishing actionable marketing tips and publishing insights on the BookBub Partners Blog each week. We aim to provide data-driven articles with real-life case … [Read more...]
How Promo Stacking Helps Authors Hit Bestseller Lists
Hitting a bestseller list is no easy feat, but with the right budget and coordinated strategy, it’s not outside the realm of possibility. While there is no one single formula for hitting a list, we’ve seen several authors successfully hit the USA Today or retailer bestseller … [Read more...]
11 Creative Ways to Boost Reader Engagement
Having loyal readers can make it easier for an author to sell subsequent books. While reader loyalty is primarily fostered from love of a book, it can also be cultivated through online engagement. Getting readers to engage online takes time and effort, which may not yield … [Read more...]
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