Your author newsletter is a crucial tool for building a strong, direct connection with readers, even before your first book is out. But it’s a good idea to think strategically about encouraging readers to sign up. When we get so many emails already, many of us ask ourselves: … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
What Does a Writer Actually Do? We Surveyed 500+ Authors
Being an author isn’t just about writing anymore. Authors — both independently and traditionally published — have to wear a lot of hats: writer, marketer, administrator, content creator, personnel manager, and operations manager, among others. With so many roles to juggle, … [Read more...]
Search Is Changing. Here’s How Authors Can Benefit
If you’ve used Google or other search engines lately, you’ve probably noticed that the results, and the way books and authors appear in them, are changing. Searches no longer return just a long list of links — they include rich data, FAQs, AI summaries, and other new answer … [Read more...]
15 Creative Ways Authors Announced Their Book Launch
The weeks leading up to and after launch day offer authors a great opportunity to announce their new book, generate visibility to new readers, and build excitement for existing fans to dive back in. To help you brainstorm creative book launch ideas, we’ve compiled this list … [Read more...]
Why Pinterest Works for Me as an Author, and Tips for You
As an author with multiple pen names, genres, and series, I hit a breaking point with social media. I was tired of chasing algorithms, spending endless hours scrambling for daily content, and watching my content fade away. I needed something sustainable. That’s when I … [Read more...]
Do Free Book Promotions Still Work?
I was about 12 when my hair went from entirely straight to very, very frizzy. It had become curly, but no one in my family recognized that yet. My 10-year-old brother, however, knew I had a problem. Kids at school had begun to mock me for my halo of frizz. So when, at the … [Read more...]
16 Indie Authors to Follow on TikTok for Ideas and Inspiration
TikTok can be a powerful platform for indies, whether your content strategy is growing a readership or educating other authors. As one of the most active reader communities online, BookTok is the place for book lovers to share what they’re reading — and for authors to … [Read more...]
Why I Finally Built an Author Website for My Pen Name
I have two pen names, a long to-do list, and never enough hours in the day. For years, I told myself I didn’t need separate websites for each pen name. Readers would figure it out, right? Besides, the idea of building another site made my brain want to melt. I envisioned … [Read more...]
17 Ways to Promote Special Edition Books (with Examples!)
Within the past few years, there has been a meteoric rise in reader demand for special edition books. Special and exclusive editions include a range of deluxe content, from updated covers and illustrated end pages to sprayed edges and bonus chapters. While BookBub is … [Read more...]
Why Email is the Best Marketing Channel for Authors
Marketing is always changing, but one channel remains a steady workhorse for keeping your biggest fans updated on your latest work — email. With social media algorithms constantly changing who sees your posts or videos, email offers consistency and predictability. Here … [Read more...]
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