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Book Marketing Ideas

Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:

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119 Book Marketing Ideas

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Book Promotion 101

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Social Media Content Ideas for Authors

Reviving Backlist Books You Thought Were Dead

January 22, 2020 by Laurelin Paige

Reviving Backlist Books Feature Image

“My latest release tanked.” “This book is a flop.” “Guess that one was a waste of time writing.” You’ve heard these phrases before, and if you’ve been writing long enough, you’ve probably said one of them yourself. In a business that often relies on timing, … [Read more...]

Author Branding: 14 Creative Book Unboxing Videos

January 14, 2020 by Diana Urban

Book Unboxing Videos Feature Image

Whether you’re a traditionally or self-published author receiving your print books or advance reader copies (ARCs) for the first time, you have a unique author branding opportunity: to post a book unboxing video! These videos are a fun way to build buzz and personally … [Read more...]

Top 10 Book Marketing Articles from BookBub in 2019

December 18, 2019 by Diana Urban

The Top 10 Book Marketing Articles of 2019 Feature Images

Here at BookBub, we love helping authors and publishers sell more books. So each week, we publish actionable book marketing tips and publishing insights on the BookBub Partners Blog. We hope these real-life case studies and marketing ideas inspire our readers and help them … [Read more...]

Cover Reveal Checklist: How to Run One & What to Update After

November 13, 2019 by Diana Urban

Cover Reveal Checklist Feature Image

Cover reveals are often how books make their first impression on readers, building excitement and buzz months before launch. They can also be a great way to jump-start prerelease sales if your book is available for preorder on retailer sites! Once you reveal your cover, … [Read more...]

How I Hit a Bestseller List with a Traditionally Published Book

November 6, 2019 by Christina McDonald (Guest Blogger)

USA Today Bestseller List Christina McDonald Feature

It’s almost every author’s dream: become a bestseller and hit those elusive lists. I’ve been chasing this dream in one way or another since I was a kid and started penning my first stories for my little sisters. But there’s more to becoming a bestselling author than just … [Read more...]

17 Fantastic Ways to Sell More Books for the Holidays

October 30, 2019 by Diana Urban

17 Ways to Sell More Books for the Holidays Feature Image

Believe it or not, ‘tis almost the holiday season, so consumers are starting to look for the perfect gifts for friends and family — or for themselves! Books make excellent presents — in fact, 25% of trade books are bought as gifts, according to Sourcebooks CEO Dominique … [Read more...]

Authors on Twitter: 55 Stunning Header Image Examples

October 23, 2019 by Diana Urban

Various Authors Twitter Headers

Many authors use Twitter to connect with readers, other authors, and industry professionals. It's a great place to foster community, and Twitter’s header image offers an opportunity to spark recognition between a book and its author. This header is highly visible to … [Read more...]

15 Ways Authors Use Facebook to Promote Their Books

October 9, 2019 by Evelyn Maguire

Ways Authors Use Facebook to Promote Their Books Feature

Facebook marketing is an organic resource for authors that can’t be overlooked. But from book updates to event pages to promotional content, the number of tactics you can use to interact with readers can be overwhelming. As an author, how can you be sure you’re getting the … [Read more...]

6 Book Ad Design Tools Authors Can Use

September 18, 2019 by Mena Hassan

6 Tools Authors Can Use to Design their Book Ads

When it comes to book ads, designing creative that’s enticing is more than half the battle. Your ad image plays a huge role in whether readers are driven to click on your ad and, hopefully, go on to purchase your book. Because of this, you’ll want to ensure you’re designing … [Read more...]

50 Stellar Examples of Author Facebook Cover Photo Designs

August 20, 2019 by Diana Urban

Facebook Cover Photos Authors

Social media is an important element of any author’s online platform. According to a survey of 6,000 readers by Marie Force, 69% of readers use Facebook to find information about their favorite author, and 88% of readers follow their favorite author on Facebook. Whether you … [Read more...]

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