Facebook marketing is an organic resource for authors that can’t be overlooked. But from book updates to event pages to promotional content, the number of tactics you can use to interact with readers can be overwhelming. As an author, how can you be sure you’re getting the … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
6 Book Ad Design Tools Authors Can Use
When it comes to book ads, designing creative that’s enticing is more than half the battle. Your ad image plays a huge role in whether readers are driven to click on your ad and, hopefully, go on to purchase your book. Because of this, you’ll want to ensure you’re designing … [Read more...]
50 Stellar Examples of Author Facebook Cover Photo Designs
Social media is an important element of any author’s online platform. According to a survey of 6,000 readers by Marie Force, 69% of readers use Facebook to find information about their favorite author, and 88% of readers follow their favorite author on Facebook. Whether you … [Read more...]
How to Promote Your Book Before It’s Published
Promoting a book before it’s published can help generate buzz and build awareness, which might convince readers to buy early. And driving preorder sales can help a book hit certain bestseller lists, since many retailers count preorders as launch day sales. But how can you … [Read more...]
How to Amplify a BookBub Deal as a Traditionally Published Author
Several months after the January debut of my novel Here and Now and Then, I felt like things were in a good place — critical response was strong, reader reactions were positive, and sales were at a level that seemed to satisfy my publisher, Mira Books. I'd tried to do my due … [Read more...]
10 Top Book Advertising Tips from RWA 2019
At last week’s Romance Writers of America (RWA) Conference, one of the biggest annual US publishing conferences, there were many panels about book promotion. On these panels, authors, publishing professionals, and industry thought leaders shared a wide variety of book … [Read more...]
How Authors Use Instagram Stories to Connect with Readers
Instagram is a popular social network with over 1 billion active users on the platform each month. Of those, 500 million use the Instagram stories feature every day. Similar to Snapchat, Instagram stories let users capture and share photos, videos, text, and other features … [Read more...]
How to Run a Book Launch for Maximum Sales (& Hit List!)
When you’re preparing for a book launch, there’s a massive amount of book marketing tactics you can choose from — but which will make the biggest impact on sales? Which will give you the best shot at hitting a bestseller list? And if you’re a traditionally published author, … [Read more...]
45+ Author Websites with Stellar Designs
Many successful authors have websites that are the hub of their online marketing activity — they provide a central platform for everything from blogging to book sales and email newsletters. But what should you include in an author website? We’ve compiled 45 stellar … [Read more...]
5 Book Marketing Strategies All Authors Need to Try
Keeping your books in front of readers is a challenging task, especially over a long writing career. I've tried many different strategies, and I continue to experiment as the publishing industry evolves. It's important to remember that what worked last year might not work … [Read more...]
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