What better time than the halfway point of the decade to pause and take stock of the ever-changing book world? We asked 18 experts and leaders from across the publishing industry to reflect on what’s changed for authors and publishers over the past five years and share their … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
How I’m Thinking Differently About Selling Books in 2025
At the end of 2019, I remember planning my upcoming ad strategy and thinking, There are totally different ways to think about selling books than I have in the past. This single thought lit a fire that, five years later, continues to shine a path around my strategic … [Read more...]
Top 10 Book Marketing Articles from BookBub in 2024
As another year comes to a close, we're excited to continue an annual tradition: rounding up the most popular articles from the BookBub Partners Blog! This year has been full of fresh book marketing ideas and tips from authors across the publishing spectrum. Whether you're … [Read more...]
21 Ways Authors Delighted Their Facebook Followers
Facebook is an important tool for many authors to build their email lists, sell books, and create connections with readers. What kinds of posts are working best right now to achieve these goals? Below you’ll find 21 ideas we gathered from authors who saw high numbers of … [Read more...]
21 Ways Authors Use Reader Magnets to Grow Subscribers
An email newsletter is one of the most important marketing tools authors have to contact their readers. How can you convert more of your author website visitors to newsletter subscribers? One popular strategy is to offer a reader magnet. A reader magnet is a digital … [Read more...]
11 Marketing Ideas to Start Before Finishing Your First Book
Writing a book is an incredible achievement, and your main focus right now might just be getting it over the finish line. But if you want to sell a lot of copies or build a business, don’t wait until you have a finished product! Cultivating an audience for your book takes … [Read more...]
How to Ensure Your Novel’s First Chapter Grabs Readers Right Away
It’s true what they say: First impressions matter. The same can be said for novels, and as an author, getting the first chapter of your book right can make or break the reading experience. So for this article, I’ve put together some tips on how to make an impactful first … [Read more...]
Interview: How One Debut Author Built an ARC Team from Scratch
When Cindy L. Sell started as a freshman at Kansas State University, she had her sights set on a career as a tiger conservationist. “I wanted to work with the big kitties,” she says. Today, this mother of two young boys is building a career that embraces a different passion: … [Read more...]
The Marketing Strategy I Used to Launch My First Book
Long before I started writing my novels and short story collections, I was writing — but you may have heard my words, not read them. As an Emmy Award–winning documentary director, cinematographer, and writer, I've produced nearly 100 films, mostly in the adventure and … [Read more...]
4 Ways Authors Use Canva in Their Book Marketing
When I got my first traditional publishing contract, I naively assumed that the publisher would supply me with the promotional images I’d need to market my book. I was wrong. What I got was a single JPEG image of my book cover. If I wanted fancy images to promote my book, I … [Read more...]
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