Why Smart Authors & Marketers Discount Their Books [Infographic]

April 27, 2018 by Diana Urban

Running a price promotion and driving exposure with a BookBub Featured Deal lets you reach new power readers, drive backlist book sales, get readers hooked on a series, and possibly boost a book up the bestseller lists. This data reveals why discounting books is a powerful marketing strategy.

Need to convince someone that price promotions work? Click here to email them this infographic.

Hint: Hover over the infographic to tweet each stat!

Want to share this on Twitter? Here are ready-made tweets:

Click to tweet: Not sure if you should discount your ebooks? This data reveals why you should. http://bit.ly/1blDJ9s pic.twitter.com/WhKqBja78G

Click to tweet: Here’s PROOF that discounting your ebooks makes you more money! #pubtip http://bit.ly/1blDJ9s

About Diana Urban

Diana Urban is an internationally-published author of dark, twisty thrillers, including All Your Twisted Secrets (HarperTeen) and Lying in the Deep (Razorbill). She was previously a Marketing Manager at BookBub. Follow her on Instagram, Twitter, or TikTok.

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