Using Back Matter to Sell More Books [Infographic]

An ebook’s back matter — the pages that follow the end of the narrative — is prime real estate for promoting other books. We surveyed 250 authors to gather data on how back matter promotions helped increase sales of their other books, and what sort of back matter promotions worked best for them. We created the infographic below to share our findings, and hope this helps you brainstorm about how to format your own books’ back matter.

Share these back matter stats and tips!

Click to tweet: #PubTip: Discounting a book? Promote another book in the back matter to boost its sales! http://bit.ly/2nrOKxU pic.twitter.com/TngING0mm3

Click to tweet: #PubTip: Promoting a book in your back matter? Including an excerpt can boost results! http://bit.ly/2nrOKxU pic.twitter.com/cN7AVmzn08

Click to tweet: #PubTip: Linking to a book in your back matter? Link to the retailer product page! http://bit.ly/2nrOKxU pic.twitter.com/DETYs0HS9S

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About Diana Urban

Diana Urban is an internationally-published author of dark, twisty thrillers, including All Your Twisted Secrets (HarperTeen) and Lying in the Deep (Razorbill). She was previously a Marketing Manager at BookBub. Follow her on Instagram, Twitter, or TikTok.