Our partners know that discounts can increase sales of backlist books — but what about new releases? After the initial sales peak, a discount can give new books another boost by hooking in a fresh batch of readers who might need an extra push to purchase. Blackstone … [Read more...]
Morgan Hubbard
Morgan Hubbard is an Account Manager at BookBub, helping publishers effectively market their ebooks. Morgan was previously a sales manager at David R. Godine, Publisher.How to Drive Preorder Book Sales: Q&A With a Big 5 Publisher
Preorder book sales can be an essential driver of a book’s early success — a higher volume of preorder sales can build buzz and lead to more reviews, bigger retailer orders, and even placement on bestseller lists. But driving those sales is a tough proposition. How do you … [Read more...]
