A book blog tour is a marketing initiative in which an author — instead of physically visiting a bookstore or event location — is a “guest” on a blog via a post including giveaways, contests, interviews, guest posts, videos, excerpts, etc. Blog tours are a great alternative … [Read more...]
Sandra Smith
Sandra (Sandy) Poirier Smith is the president of Smith Publicity, helping authors create awareness about their work since 1997. She’s collaborated with hundreds of authors, from New York Times bestsellers to first-time indie authors. She can be reached at Sandy@SmithPublicity.com or on Twitter at @SmithPublicity.4 Book Promotion Strategies That No Longer Work
The book publishing industry has experienced dramatic changes in the past couple decades. Previously, a few gatekeepers at major publishing houses determined what was worthy of publication. But the digital revolution democratized publishing, spawning the explosion of … [Read more...]
