When it comes to book ads, designing creative that’s enticing is more than half the battle. Your ad image plays a huge role in whether readers are driven to click on your ad and, hopefully, go on to purchase your book. Because of this, you’ll want to ensure you’re designing … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
How to Promote Your Book Before It’s Published
Promoting a book before it’s published can help generate buzz and build awareness, which might convince readers to buy early. And driving preorder sales can help a book hit certain bestseller lists, since many retailers count preorders as launch day sales. But how can you … [Read more...]
How to Amplify a BookBub Deal as a Traditionally Published Author
Several months after the January debut of my novel Here and Now and Then, I felt like things were in a good place — critical response was strong, reader reactions were positive, and sales were at a level that seemed to satisfy my publisher, Mira Books. I'd tried to do my due … [Read more...]
10 Top Book Advertising Tips from RWA 2019
At last week’s Romance Writers of America (RWA) Conference, one of the biggest annual US publishing conferences, there were many panels about book promotion. On these panels, authors, publishing professionals, and industry thought leaders shared a wide variety of book … [Read more...]
How Authors Use Instagram Stories to Connect with Readers
Instagram is a popular social network with over 1 billion active users on the platform each month. Of those, 500 million use the Instagram stories feature every day. Similar to Snapchat, Instagram stories let users capture and share photos, videos, text, and other features … [Read more...]
How to Run a Book Launch for Maximum Sales (& Hit List!)
When you’re preparing for a book launch, there’s a massive amount of book marketing tactics you can choose from — but which will make the biggest impact on sales? Which will give you the best shot at hitting a bestseller list? And if you’re a traditionally published author, … [Read more...]
45+ Author Websites with Stellar Designs
Do you have an author website? Take this quick survey to tell us why or why not. Many successful authors have websites that are the hub of their online marketing activity — they provide a central platform for everything from blogging to book sales and email newsletters. But … [Read more...]
5 Book Marketing Strategies All Authors Need to Try
Keeping your books in front of readers is a challenging task, especially over a long writing career. I've tried many different strategies, and I continue to experiment as the publishing industry evolves. It's important to remember that what worked last year might not work … [Read more...]
7 Book Promotion Trends & Tips from BookExpo 2019
At last week’s BookExpo 2019, the biggest annual publishing conference in the US, there were several educational panels featuring publishing professionals and book marketers. These industry thought leaders were buzzing about a wide variety of topics this year, from marketing … [Read more...]
How Recommending Books Can Grow an Author’s Audience
We've made some changes to the way we surface Recommendations to readers since this article was originally published. Learn more here I’ve been a reader all my life, and I’m a firm believer that as a writer, it’s crucial to keep reading. I’m also a firm believer in the … [Read more...]
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