When you’re preparing for a book launch, there’s a massive amount of book marketing tactics you can choose from — but which will make the biggest impact on sales? Which will give you the best shot at hitting a bestseller list? And if you’re a traditionally published author, … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
45+ Author Websites with Stellar Designs
Do you have an author website? Take this quick survey to tell us why or why not. Many successful authors have websites that are the hub of their online marketing activity — they provide a central platform for everything from blogging to book sales and email newsletters. But … [Read more...]
5 Book Marketing Strategies All Authors Need to Try
Keeping your books in front of readers is a challenging task, especially over a long writing career. I've tried many different strategies, and I continue to experiment as the publishing industry evolves. It's important to remember that what worked last year might not work … [Read more...]
7 Book Promotion Trends & Tips from BookExpo 2019
At last week’s BookExpo 2019, the biggest annual publishing conference in the US, there were several educational panels featuring publishing professionals and book marketers. These industry thought leaders were buzzing about a wide variety of topics this year, from marketing … [Read more...]
How Recommending Books Can Grow an Author’s Audience
We've made some changes to the way we surface Recommendations to readers since this article was originally published. Learn more here I’ve been a reader all my life, and I’m a firm believer that as a writer, it’s crucial to keep reading. I’m also a firm believer in the … [Read more...]
Twitter for Authors: How to Connect with Readers & Writers
Social media sites like Twitter are great for helping writers build and interact with a loyal, enthusiastic following. When used effectively, these platforms can help you expand your reach and boost engagement. Before jumping into the fray, it’s important to know how to … [Read more...]
14 Fantastic Marketing Tips for Debut Authors
Marketing a book as a debut author is vastly different from marketing as a seasoned author with a large backlist. For one, you likely don’t have an existing fan base — and you also lack the experience to know what tactics work best to reach the right audience. So if you’re a … [Read more...]
How Authors Can Guest Write for Blogs (And Why They Should!)
Writing guest posts for blogs is a great way for authors to find new readers and promote themselves and their books for free. It grow the author's fan base and can help them connect with the writing community. There are scores of book, literary, and industry blogs out there, … [Read more...]
Writer’s Guide to Instagram: Tips from Top Bookstagrammers & Authors
Instagram is a massive and growing social media platform full of book lovers. There are many book-focused Instagrams with tens of thousands of followers, whose moderators feature books in appealing images that are widely liked and often reposted. As of this publication, … [Read more...]
11 Creative Ways to Boost Reader Engagement
Having loyal readers can make it easier for an author to sell subsequent books. While reader loyalty is primarily fostered from the love of an author's books, it can also be cultivated through online engagement. Getting readers to engage online takes time and effort, which … [Read more...]
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