If you publish and market books, you probably understand the importance of keeping up with industry trends. Sites like Publishers Weekly, Digital Book World, Jane Friedman’s blog, The Hot Sheet, and the BookBub Partners Blog can help you learn about new ways to reach more … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
Download the Ultimate Collection of Book Marketing Examples
As an author or a marketer at a publishing house, there’s a wide array of book marketing tactics at your disposal, from author websites to social media channels. But simply creating a static website page or claiming an Instagram account isn’t enough — you need to share great … [Read more...]
The Anatomy of a BookBub Blurb & Ebook Description Copy Tips
When authors and publishers promote books via BookBub’s Featured Deals email, each promotion includes a blurb. Each BookBub blurb is carefully crafted to appeal to readers subscribed to that book’s category. We often get questions about these blurbs: Who writes them? How are … [Read more...]
Promote a New Release by Marketing the Entire Book Series
When launching a new book in a series, is it best to focus all your marketing efforts on that one book? Or can you increase sales even more by actively marketing the previous books in the series, too? Megg Jensen successfully boosted sales by promoting her entire series … [Read more...]
Using Preorders to Boost New Release Book Sales
Setting up preorders for a new release on retailer sites can be a great way to generate buzz and boost sales prior to the book’s launch date. When Melissa F. Miller was preparing to launch the sixth book in her legal thriller series, Irrevocable Trust, she decided to make … [Read more...]
Traditional to Hybrid: How to Carry Readers to a New Book
If you’re launching a sequel or companion to a previously published book, how can you carry your audience to the new book? And how might your marketing strategy differ if the newest book is self-published, and the prior books were traditionally published? Beth Revis had … [Read more...]
Top 8 Email Marketing Takeaways from DBW 2016
Gathering email addresses and the right to market to them — what Seth Godin long ago dubbed "permission marketing" — is a crucial part of any author or publisher's marketing effort. What kinds of books and email campaigns work best? What are some of the best practices … [Read more...]
Top 8 Book Marketing Takeaways from DBW 2016
This week, Digital Book World held their annual conference on digital publishing in New York City. This year the conference was buzzing about book marketing, data, and discovery, among other topics. And from SEO to author branding, many sessions focused on connecting with … [Read more...]
Going from a Small Indie Press to a Traditional Print Deal
What does it take to get from a small, independent digital-first press to the New York Times bestseller list — and a deal for a new book with a Big Five publisher? Kate Moretti knows. That’s exactly what happened to her when she published her debut novel, Thought I Knew … [Read more...]
9 Free Tools That Can Help Build Buzz for a Book
Everybody knows buzz is an important part of book marketing. It can help catch book reviewers’ and bloggers’ attention, which can in turn drive sales. But how do you create buzz? How do you get people talking about a book? Obviously, one way is to get Beyoncé or Taylor … [Read more...]
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