Hiring a book publicist can be a worthwhile expenditure if you need help building your book’s platform, or if you’d like to supplement your existing marketing efforts or those of your publisher’s publicity team. While you might be able to do marketing for yourself, hiring … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
Publishing a Sequel: 8 Book Marketing Tips You Need to Know
Whether you’re publishing the next book in a duology, trilogy, or a longer series, launching a new sequel is a huge opportunity to capitalize on the success of the previous books while capturing new readers. You’ll already have a built-in fan base eager for more, but you … [Read more...]
4 Critical Edits to Make to Your Book’s Description Copy
A book’s description on retailer product pages impacts both readers’ purchasing decisions and the book’s discoverability. Not only does it inform potential readers about the book’s content and entice them to buy, but it also helps retailers and search engines like Google … [Read more...]
8 Tips on Creating Single-Author Box Sets to Sell More Books
If you’ve published a series or have an extensive backlist, bundling some of these books into a box set can be an effective way to drive sales and reach new readers. Box sets are usually priced to let readers spend less than if they had purchased each book in the set … [Read more...]
How to Market An Ebook to a Niche Audience of Readers
Knowing how to market an ebook to a niche audience can help you run more effective promotions. This way, you can spend your money and time on channels that reach the readers most likely to purchase your books! First, you need to learn about your target audience, how they … [Read more...]
Tips on Using Blog Tours for Book Marketing
A book blog tour is a marketing initiative in which an author — instead of physically visiting a bookstore or event location — is a “guest” on a blog via a post including giveaways, contests, interviews, guest posts, videos, excerpts, etc. Blog tours are a great alternative … [Read more...]
How to Identify a Target Audience For Your Book Marketing
When marketing a book, targeting too broad of an audience is a common mistake many authors and book marketers make. In an age where many readers have access to virtually any book at any time, it's incredibly difficult to make a single book stand out. Historically, bookstores … [Read more...]
How to Get Blurbs for Your Book & Use Them In Your Marketing
Blurbs are quotes from fellow authors or review publications endorsing a book, which are sometimes used on a book cover or in a book’s marketing material (e.g. the description on retailer websites). They are often effective at catching readers’ attention, especially if the … [Read more...]
4 Book Promotion Strategies That No Longer Work
The book publishing industry has experienced dramatic changes in the past couple decades. Previously, a few gatekeepers at major publishing houses determined what was worthy of publication. But the digital revolution democratized publishing, spawning the explosion of … [Read more...]
How to Promote Nonfiction Books to a Wider Audience
Ebook price promotions are a powerful tool for any author or publisher (chances are if you’re reading this article, you already knew that). As readers become more comfortable and fluent with all of the digital reading options available, promotions specifically keyed to … [Read more...]
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