You may think that elevator pitches are only for high-tech startups, job hunters, or Hollywood screenwriters, but being able to succinctly summarize your book in a very short space is a skill that every writer must master. The elevator pitch is a powerful marketing tool … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
The Ultimate Guide to Promoting Your Books at Conferences
If you’re an author, publishing conferences are a great way for you to attend sessions and workshops to hone your craft, meet fellow authors, and mingle with publishing professionals. But they also can be an effective platform for promoting your book in person. Here’s a … [Read more...]
Top 5 Platforms for Easily Creating Your Author Website
Do you have an author website? Take this quick survey to tell us why or why not. A few weeks ago, we shared the nine things every author website should have. These elements will ensure your site is a marketing asset that will help you sell more books and connect with … [Read more...]
Coordinating an Ebook Discount & TV Adaptation: Q&A with Blake Crouch
Many authors dream about seeing their books come to life on the big screen. For mystery author Blake Crouch, this dream has become a reality — FOX has adapted his book Pines into the TV miniseries Wayward Pines, which will premiere on May 14. The exposure a film or TV … [Read more...]
How Successful Authors Use Twitter To Promote Their Brand
To busy authors, Twitter can be a chaotic jungle. Given that Twitter is an important part of your author platform, how much should you be tweeting? Should you be actively promoting your books, or focusing more on conversations with fans? We asked successful authors on … [Read more...]
How to Sell More Copies of a Book You Published Years Ago
Once upon a time, backlist titles that were no longer stocked by bookstores didn’t get much marketing love, since they weren’t readily available to readers. Publishers’ publicity and marketing departments focused their efforts on launching new releases, as they still … [Read more...]
How to Cross-Promote Your Books in the Back Matter
The moment readers finish your book is the perfect time to sell them more of your books. If your ending is satisfying, or if there’s a cliffhanger to the next book in your series, the reader will be eager for more. So the ending of your book is prime marketing real … [Read more...]
The 9 Biggest Mistakes Too Many Authors Make on Twitter
As an author in the digital age, Twitter is probably a part of your online platform. It’s a great way to foster relationships with readers, connect with other authors, and build your personal brand. But there are some common mistakes even the most successful authors make on … [Read more...]
How to Find Images for Your Book Marketing Campaigns
When readers see your book cover, website, magazine ad, or post on social media, you need to capture their attention within a split-second. As an author, you’re used to using the power of words to hold an audience’s attention. But people usually think using pictures. The … [Read more...]
10 Simple Marketing Tools Every Author Should Know About
Marketing books online can be a time-consuming task for authors and publishers alike, especially these days when there’s so much noise online. Not only do you need to break through the clutter, but you need to make sense of it yourself so you can keep up with the latest … [Read more...]
