A book blog tour is a marketing initiative in which an author — instead of physically visiting a bookstore or event location — is a “guest” on a blog via a post including giveaways, contests, interviews, guest posts, videos, excerpts, etc. Blog tours are a great alternative … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
How to Identify a Target Audience For Your Book Marketing
When marketing a book, targeting too broad of an audience is a common mistake many authors and book marketers make. In an age where many readers have access to virtually any book at any time, it's incredibly difficult to make a single book stand out. Historically, bookstores … [Read more...]
How to Get Blurbs for Your Book & Use Them In Your Marketing
Blurbs are quotes from fellow authors or review publications endorsing a book, which are sometimes used on a book cover or in a book’s marketing material (e.g. the description on retailer websites). They are often effective at catching readers’ attention, especially if the … [Read more...]
4 Book Promotion Strategies That No Longer Work
The book publishing industry has experienced dramatic changes in the past couple decades. Previously, a few gatekeepers at major publishing houses determined what was worthy of publication. But the digital revolution democratized publishing, spawning the explosion of … [Read more...]
How to Promote Nonfiction Books to a Wider Audience
Ebook price promotions are a powerful tool for any author or publisher (chances are if you’re reading this article, you already knew that). As readers become more comfortable and fluent with all of the digital reading options available, promotions specifically keyed to … [Read more...]
How to Launch and Promote a New Book that’s Part of a Series
Series novels not only give you the opportunity to develop your characters over time, but they also let you reach new readers who still haven’t discovered your books yet. Hook readers on one book, and chances are they’ll be begging for more. Why should you consider … [Read more...]
6 Book Marketing Strategies for Standalone Books that Boost Sales
A standalone book is like an island — it depends on its own merit to draw crowds, and unlike a series, it may not have a built-in audience at launch. So some book marketing strategies, like the highly effective tactic of making one book permafree as a gateway into a series, … [Read more...]
How to Get Readers Hooked from Your Ebook Sample
Ebook samples are a great way to hook readers and get them interested in your story. But how can you make sure your first chapter entices readers enough to buy your book? One method is to create an “opening disturbance.” James Scott Bell, a bestselling thriller author and … [Read more...]
How to Improve Your Description Copy to Sell More Ebooks
Your book description on retailer sites like Amazon is one of the most important ebook marketing elements at your disposal. Your cover and title will catch potential readers’ attention, but your description is what will make the sale. The strongest part of your description … [Read more...]
6 Ways to Get More Readers to Review Your Book
Reader reviews sometimes seem like the ultimate catch-22 of ebook marketing: While you need them to gain credibility and sell your work, getting feedback from readers is difficult to do without selling copies in the first place. However, there are several great ways to … [Read more...]
