Series novels not only give you the opportunity to develop your characters over time, but they also let you reach new readers who still haven’t discovered your books yet. Hook readers on one book, and chances are they’ll be begging for more. Why should you consider … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
6 Book Marketing Strategies for Standalone Books that Boost Sales
A standalone book is like an island — it depends on its own merit to draw crowds, and unlike a series, it may not have a built-in audience at launch. So some book marketing strategies, like the highly effective tactic of making one book permafree as a gateway into a series, … [Read more...]
How to Get Readers Hooked from Your Ebook Sample
Ebook samples are a great way to hook readers and get them interested in your story. But how can you make sure your first chapter entices readers enough to buy your book? One method is to create an “opening disturbance.” James Scott Bell, a bestselling thriller author and … [Read more...]
How to Improve Your Description Copy to Sell More Ebooks
Your book description on retailer sites like Amazon is one of the most important ebook marketing elements at your disposal. Your cover and title will catch potential readers’ attention, but your description is what will make the sale. The strongest part of your description … [Read more...]
6 Ways to Get More Readers to Review Your Book
Reader reviews sometimes seem like the ultimate catch-22 of ebook marketing: While you need them to gain credibility and sell your work, getting feedback from readers is difficult to do without selling copies in the first place. However, there are several great ways to … [Read more...]
5 Steps to Writing a Killer Elevator Pitch for Your Book
You may think that elevator pitches are only for high-tech startups, job hunters, or Hollywood screenwriters, but being able to succinctly summarize your book in a very short space is a skill that every writer must master. The elevator pitch is a powerful marketing tool … [Read more...]
The Ultimate Guide to Promoting Your Books at Conferences
If you’re an author, publishing conferences are a great way for you to attend sessions and workshops to hone your craft, meet fellow authors, and mingle with publishing professionals. But they also can be an effective platform for promoting your book in person. Here’s a … [Read more...]
Top 5 Platforms for Easily Creating Your Author Website
Do you have an author website? Take this quick survey to tell us why or why not. A few weeks ago, we shared the nine things every author website should have. These elements will ensure your site is a marketing asset that will help you sell more books and connect with … [Read more...]
Coordinating an Ebook Discount & TV Adaptation: Q&A with Blake Crouch
Many authors dream about seeing their books come to life on the big screen. For mystery author Blake Crouch, this dream has become a reality — FOX has adapted his book Pines into the TV miniseries Wayward Pines, which will premiere on May 14. The exposure a film or TV … [Read more...]
How Successful Authors Use Twitter To Promote Their Brand
To busy authors, Twitter can be a chaotic jungle. Given that Twitter is an important part of your author platform, how much should you be tweeting? Should you be actively promoting your books, or focusing more on conversations with fans? We asked successful authors on … [Read more...]
