Marketing a new book can be a stressful endeavor. After all the hard work you’ve done to prepare for publication, you also need to take on promotional activities to drive sales and make the book rise in the rankings — all while starting to work on the next book!
The good news is, you’re not alone. To give you some inspiration for when it’s time to promote your next book, we compiled a flipbook of 50 tips from authors in which they offer advice on marketing a book — from high-level inspiration to in-the-weeds promotional strategies, and even some writing tips.
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Here’s a small sampling of quotes you can find inside:
“When receiving early copies of your book, it’s tempting to use them as giveaways to your followers. While it’s great to earmark one or two for this, I’d suggest asking author pals to give away the rest to their followers. You can do the same for them so that you both reach NEW readers!” — Victoria Scott, author of Violet Grenade
“Consider doing a discounted price during preorder or release week. This encourages people to impulse buy and helps boost your rank and your visibility. It’s a good way to find readers when you’re a new author or have a new series.” — Elizabeth Briggs, author of Future Shock
“Authors should make marketing as individualized and personal as possible, and should take the time to explore which approaches feel the most natural for them. I tend to focus my energy on communication with existing readers, which may help facilitate word-of-mouth excitement.” — Becky Albertalli, author of Simon vs. the Homo Sapiens Agenda
“You want a consistent look across all your series’ covers — that means similar artwork, ideally the same typography, and an overall branded look. Readers should recognize at a glance that all the books belong to the same series.” — Daniel Arenson, author of Earth Alone
“Share yourself with your readers — and not just the good stuff. When I’m struggling with a draft, I’ll post pics of the sea of crumpled papers on the floor and report my sad word count. People who follow me online know which books and shows I love and which characters I ship. I also tell them about other authors I love, instead of just posting buy links to my books. Be real and messy and BE YOURSELF.” — Kami Garcia, author of Beautiful Creatures and The Lovely Reckless
Skim through the flipbook above or download the high-resolution PDF for more book marketing inspiration whenever you need it!
Special thanks to the authors who contributed quotes and guest content to BookBub: Becky Albertalli, Bella Andre, Daniel Arenson, James Scott Bell, Kamilla Benko, Cheryl Bradshaw, Lindsay Buroker, Elizabeth Briggs, Glynnis Campbell, Claire Cook, Blake Crouch, Lindsay Cummings, Pippa DaCosta, Mark Dawson, Christina Dodd, Megan Erickson, S. Usher Evans, Marie Force, Aimee Friedman, Chris Fox, Kami Garcia, Colleen Gleason, Steena Holmes, Megg Jensen, Dan Koboldt, J. Kenner, Michelle Krys, Katherine Locke, Kerry Lonsdale, Noah Lukeman, Julianne MacLean, Debbie Macomber, Kelly McClymer, Melissa F. Miller, Kate Moretti, Gregg Olsen, Joanna Penn, CD Reiss, Beth Revis, M.J. Rose, Victoria Scott, Michael Siemsen, Cora Seton, Rik Stone, Eric Smith, Stormy Smith, Lee Strauss, Tim Tigner, Therese Walsh, and Jeff Zentner.
Authors, what other words of wisdom would you share with your peers? Share them in the comments below.
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This post was originally published on October 4 2017, and has been updated with new tips.