Today we’re excited to announce a new way to reach millions of BookBub readers: BookBub Ads.
BookBub Ads run in a dedicated space in BookBub’s daily emails. Advertisers — authors, publishers, agents, and other book marketing professionals — can use this space to promote full-priced books, discounted books, audiobooks, novellas, multi-author box sets, and much more.
Here’s an example of a BookBub Ad:
BookBub Ads have several key benefits for advertisers who want to promote their books. For example, advertisers can:
- Target by Author, Retailer, and More: BookBub allows advertisers to target readers by their author interests, their book category choices, their location, and their preferred retailers.
- Promote Any Book: BookBub Ads are not subject to BookBub’s editorial selection process. Advertisers can promote any book that complies with our policies, at any price point.
- Set a Personalized Budget and Schedule: Advertisers set their own budget and schedule for each ad, meaning they can run any size campaign any time they want.
- Manage Campaigns Online: Advertisers can update their ads and track live results from their Partner Dashboard.
Pricing for BookBub Ads is determined by a CPM (cost per thousand impressions) auction. When an advertiser creates an ad, they bid the CPM they’re willing to pay. When they win impressions, they pay the second-highest bid. This means that they never pay more than an impression is worth to them — and they’ll usually pay less!
Although BookBub Ads appear in regular BookBub daily emails, they are completely separate from Featured Deals. Ads don’t need to feature a discounted book, and they don’t have any impact on future editorial selection of Featured Deals.
How can you get started with BookBub Ads? Just add your name to the waiting list below. We plan to test BookBub Ads with independent authors, publishers, and other advertisers, but are only able to support a small number of advertisers at this time. We’re busy expanding capacity, and in the months ahead we’ll gradually invite those on the waiting list to use the service.
Want to share this post? Here are ready-made tweets:
Click to tweet: Introducing @BookBub Ads – Promote Any Book, Any Time – http://bit.ly/1TGL9az #amwriting #pubtip Add your name to the waiting list!
Click to tweet: So exciting — @BookBub just launched a new way to promote any book at any time in their daily emails! http://bit.ly/1TGL9az