We’re excited to share an update to Featured Deals: every promotion now has a second chance to be seen by BookBub readers in the daily email.
In the past, BookBub readers may have missed deals on books they would have loved simply because they were busy and didn’t get a chance to open their BookBub email that day. Now, we’re expanding the number of days deals can appear in our emails, so readers who missed an email will have another chance to see their most relevant deals from that email the next day.
How does this work?
Featured Deals will continue to be sent to all category subscribers for their included regions and retailers on the promotion date. And now, if any of those subscribers don’t open their emails that day, your deal may be sent to them again the next day.
The order that deals appear in each reader’s email is personalized based on their category subscriptions and engagement with past deals. Their prior open and click behavior will also determine which of the previous day’s deals are included in their email. Our goal is to show each reader the books they’re most likely to engage with whenever they open their emails, and therefore get partners the best possible results on their promotions.
Our tests of this change had a significant positive impact on Featured Deal results, with more readers clicking on deals each day and an overall increase in deal clicks. We’re excited to roll it out to improve both our readers’ likelihood of seeing an appealing deal and our partners’ deal performance.
What does this mean for my next feature?
All features are automatically eligible for this new benefit, which is included in the cost of your promotion. We now recommend keeping your discount price in place for at least 2 days after the promotion date to take full advantage of this update.
You can review our Featured Deal policies for further details about when and where deals are eligible to appear.
If you have any questions about this update, please contact our team by emailing partners@bookbub.com.
