Are you planning to promote a book launch soon? There’s a huge amount of book promotion tactics you can try — but which will sell the most copies? Which will give you the best shot at hitting a bestseller list? And if you’re a traditionally published author, what marketing strategies can you implement in tandem with (or independent of) your publisher?
In this 25-minute in-depth video, I’ll walk you through eight tips for promoting a book launch — from generating early buzz on social media to running ROI-positive promotions with BookBub. These tactics can help ramp up exposure and sales for both self-published and traditionally published books. I’ll also show you how one author hit the USA Today bestseller list during launch week by running a coordinated marketing campaign, using tactics proven to deliver sales and revenue.
*Note: This video was recorded the month before the COVID crisis reached the US, as it was intended for publication mid-March 2020. We left in the mention of an in-person launch party in the hopes that this will be helpful again in the future!
If you’d like to skip around, here’s an outline of what you’ll find in the video:
What Is BookBub? [00:55]
8 Tips for Promoting a Book Launch [01:30]
- Understand your target audience [01:48]
- Get blurbs from authors [03:47]
- Get existing fans to talk about the preorder [05:37]
- Discount an old book to get new readers [07:44]
- Cross-promote the new book in your old books [09:13]
- Target ad campaigns by author interest [10:22]
- Use the preorder period to TEST TEST TEST [12:46]
- Stack launch week promotions [14:21]
How an Author Launched a Bestseller [17:59]
- Meet Brenda Novak [18:43]
- Phase 1: Self-published a prequel [19:06]
- Phase 2: Promoted the preorder [20:14]
- Phase 3: Stacked launch day promotions [22:37]
- Results: Hit the USA Today bestseller list [24:23]
Where to Learn More [24:43]
We hope you find this video helpful! And if you love this video format, let us know in the comments below.
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