Not all marketing endeavors achieve the same goal. They aren’t designed to. Some are strictly tied to conversion and making that sale. Others are more about brand building, which can’t be quantified in the same way. Although in the past I probably leaned too heavily on … [Read more...]
Brenda Novak is a New York Times and USA Today bestselling author of over fifty books. A four-time Rita nominee, she has won many awards, including the National Reader’s Choice, the Bookseller’s Best, and the Book Buyer’s Best. Follow her on BookBub here.