Writers have more options than ever to get their books published today, and many authors have built successful writing careers through both traditional publishing and self-publishing. There are benefits and trade-offs to each of those paths. Some authors love the creative … [Read more...]
Carlyn Robertson
Carlyn Robertson leads the BookBub Partners marketing team, where she ensures all authors & publishers know how to use BookBub’s tools to achieve their marketing goals and find new readers. Follow her on Twitter @CarlynAtBookBub.11 Marketing Ideas to Start Before Finishing Your First Book
Writing a book is an incredible achievement, and your main focus right now might just be getting it over the finish line. But if you want to sell a lot of copies or build a business, don’t wait until you have a finished product! Cultivating an audience for your book takes … [Read more...]
Book Marketing 101: Building an Author Platform
You may have heard that it’s valuable to have a strong author platform — but what exactly does that mean, and why is it important? In this post, we’ll explain the concept of an author platform, why it’s a useful signal for agents and publishers, how it helps drive book … [Read more...]
3 Biggest Benefits of BookBub Ads CPC Bidding
Choosing the right bidding style and bid amount is essential to winning ad impressions at a cost you’re comfortable with. There are two bidding styles advertisers can choose from for BookBub Ads: cost-per-thousand impressions (CPM) and cost-per-click (CPC). We’ve covered … [Read more...]
BookBub Ads: When to Use CPC vs. CPM Bidding
One of the most common questions we hear from advertisers running BookBub Ads campaigns is whether CPC (cost per click) or CPM (cost per thousand impressions) bidding is best. The short answer is, “it depends” — for the long answer, keep reading! There are benefits and … [Read more...]
Top Tips on CPC Bidding from 15 Advertisers
You have two bidding options to choose from for BookBub Ads campaigns: cost-per-thousand-impressions (CPM) or cost-per-click (CPC). There are benefits and tradeoffs to both bidding styles, but CPC is usually the best choice for controlling the cost of your ads. In this post, … [Read more...]
Promoting a New Book to Current Fans and New Readers [Case Study]
![Promoting a New Book to Current Fans and New Readers [Case Study]](data:image/svg+xml;nitro-empty-id=MjUyNDoxMTQ0-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzAwIDE1OCIgd2lkdGg9IjMwMCIgaGVpZ2h0PSIxNTgiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
When New York Times bestselling author Cynthia Eden released Touched by Ice, the fourth book in her self-published Ice Breakers Cold Case Romance series, she put together a launch strategy designed to raise awareness from her current fans and bring new readers to the … [Read more...]
10 Things to Know About BookBub Readers [Infographic]
Our goal at BookBub is to share insights and information that will help our partners run smart book marketing campaigns, enabling them to reach millions of relevant readers. In that spirit, below are 10 key trends about BookBub subscribers that we discovered by surveying our … [Read more...]
The Best BookBub Ads of 2022
As the end of the year approaches, it’s time to share the best BookBub Ads campaigns from 2022! There are many different ways to run successful ad campaigns, so these ads represent a range of genres, book prices, and advertising strategies — we hope one of these examples … [Read more...]
How Many Authors Should You Target with BookBub Ads?
Targeting BookBub Ads by author interest is the best way to reach an engaged, relevant audience of readers. One of the most common questions we get about author targeting is how many authors to target with each ad campaign. In this post, we’ll walk through the benefits and … [Read more...]
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