A well-optimized author website is an important marketing tool that provides readers, publishing professionals, and the media vital information about you and your books, in a space that you own and control. But designing a good website can be overwhelming — and on top of … [Read more...]
Carlyn Robertson
Carlyn Robertson leads the BookBub Partners marketing team. She's an expert on BookBub's tools, and ensures all authors and publishers know how to use BookBub to achieve their marketing goals and find new readers.8 Ideas to Get More Value from Your Backlist Books
You don’t need to launch a new book to create exciting marketing opportunities — your backlist can also attract new readers and engage current fans. BookBub has been proving the power of backlist marketing for over a decade by helping older books find thousands of new … [Read more...]
How to Increase the CTR of a BookBub Ads Campaign
BookBub’s power readers are always on the hunt for new content, and with BookBub Ads, authors and publishers can easily promote their books to this engaged audience. BookBub Ads gives advertisers control over every element of their campaign — targeting, scheduling, budget, … [Read more...]
Quiz: Self-Publishing vs. Traditional Publishing?
Writers have more options than ever to get their books published today, and many authors have built successful writing careers through both traditional publishing and self-publishing. There are benefits and trade-offs to each of those paths. Some authors love the creative … [Read more...]
11 Marketing Ideas to Start Before Finishing Your First Book
Writing a book is an incredible achievement, and your main focus right now might just be getting it over the finish line. But if you want to sell a lot of copies or build a business, don’t wait until you have a finished product! Cultivating an audience for your book takes … [Read more...]
Book Marketing 101: Building an Author Platform
You may have heard that it’s valuable to have a strong author platform — but what exactly does that mean, and why is it important? In this post, we’ll explain the concept of an author platform, why it’s a useful signal for agents and publishers, how it helps drive book … [Read more...]
3 Biggest Benefits of BookBub Ads CPC Bidding
Choosing the right bidding style and bid amount is essential to winning ad impressions at a cost you’re comfortable with. There are two bidding styles advertisers can choose from for BookBub Ads: cost-per-thousand impressions (CPM) and cost-per-click (CPC). We’ve covered … [Read more...]
BookBub Ads: When to Use CPC vs. CPM Bidding
One of the most common questions we hear from advertisers running BookBub Ads campaigns is whether CPC (cost per click) or CPM (cost per thousand impressions) bidding is best. The short answer is, “it depends” — for the long answer, keep reading! There are benefits and … [Read more...]
Top Tips on CPC Bidding from 15 Advertisers
You have two bidding options to choose from for BookBub Ads campaigns: cost-per-thousand-impressions (CPM) or cost-per-click (CPC). There are benefits and tradeoffs to both bidding styles, but CPC is usually the best choice for controlling the cost of your ads. In this post, … [Read more...]
Promoting a New Book to Current Fans and New Readers [Case Study]
![Promoting a New Book to Current Fans and New Readers [Case Study]](data:image/svg+xml;nitro-empty-id=MjUzMzoxMTQ0-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzAwIDE1OCIgd2lkdGg9IjMwMCIgaGVpZ2h0PSIxNTgiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
When New York Times bestselling author Cynthia Eden released Touched by Ice, the fourth book in her self-published Ice Breakers Cold Case Romance series, she put together a launch strategy designed to raise awareness from her current fans and bring new readers to the … [Read more...]
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