The average BookBub subscriber signs up for eight categories. What categories are your readers subscribing to? Do Fantasy readers disproportionately subscribe to Science Fiction as well? If someone signs up to receive Christian Fiction books, are there certain categories … [Read more...]
How to Use Price Promotions to Market a New Book Release
When you release a new book, your existing book backlist can be a valuable promotional asset. Not only will existing fans gobble up your newest work, but discounting your own backlist book can help attract brand new readers and drive sales for a full-priced new book. In … [Read more...]
Roundup of the Top #AskBookBub Questions of 2015
We love helping authors and publishers learn how to get their books discovered. So we host a Twitter chat where authors and book marketers can ask us questions on book marketing, publishing, running price promotions, and submitting to BookBub via the hashtag … [Read more...]
When is the Right Time to Discount Your Book?
Discounting an ebook can be an effective way to drive a high volume of downloads, increase revenue, boost a book up the retailer rankings, build author buzz, and more. And promoting that discount via services like BookBub can expose the book to millions of power readers … [Read more...]
BookBub by the Numbers in 2015 [Infographic]
Over 7 million members, 12.3K ebook deals, and 20 million ebooks sold — that's just a taste of what the BookBub community of authors, publishers, and readers achieved in 2015. To highlight these and other accomplishments from last year, we created the infographic below. … [Read more...]
5 New Year’s Resolutions All Book Marketers Should Make
It’s almost the new year, which means it’s time to put together that good ol’ list of New Year’s resolutions. You might already have personal resolutions (work out at least three times a week!), but the new year also presents an opportunity to smarten your book marketing … [Read more...]
How to Know Your Book’s Cover Needs a Redesign
Potential readers need to be intrigued by a book’s cover to click through and check it out. Our testing has shown that a cover alone can account for a 30% difference in clicks on a BookBub Featured Deal, and other sources have reported similar results. So if your cover … [Read more...]
10 Top Questions to Ask Before Hiring a Book Publicist
Hiring a book publicist can be a worthwhile expenditure if you need help building your book’s platform, or if you’d like to supplement your existing marketing efforts or those of your publisher’s publicity team. While you might be able to do marketing for yourself, hiring … [Read more...]
5 Ideas for Promoting Your Ebook Price Promo on Social Media
Running a price promotion for your book — temporarily dropping the price and promoting the discount via a service like BookBub — is a great way to drive a large volume of downloads or sales. And the more momentum you get from your campaign, the higher you’ll drive your book … [Read more...]
Publishing a Sequel: 8 Book Marketing Tips You Need to Know
Whether you’re publishing the next book in a duology, trilogy, or a longer series, launching a new sequel is a huge opportunity to capitalize on the success of the previous books while capturing new readers. You’ll already have a built-in fan base eager for more, but you … [Read more...]
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