Knowing how to market an ebook to a niche audience can help you run more effective promotions. This way, you can spend your money and time on channels that reach the readers most likely to purchase your books! First, you need to learn about your target audience, how they … [Read more...]
Diana Urban
Diana Urban is an internationally-published author of dark, twisty thrillers, including All Your Twisted Secrets (HarperTeen) and Lying in the Deep (Razorbill). She was previously a Marketing Manager at BookBub. Follow her on Instagram, Twitter, or TikTok.How to Identify a Target Audience For Your Book Marketing
When marketing a book, targeting too broad of an audience is a common mistake many authors and book marketers make. In an age where many readers have access to virtually any book at any time, it's incredibly difficult to make a single book stand out. Historically, bookstores … [Read more...]
New BookBub Lists: Dark Erotica, Business, True Crime, Parenting
Targeting your book marketing campaigns to fans of your genre is one of the most effective ways to reach relevant readers. That’s why our partners’ Featured Deal campaigns are so successful — they target distinct category lists, reaching members who will be most interested … [Read more...]
How to Get Blurbs for Your Book & Use Them In Your Marketing
Blurbs are quotes from fellow authors or review publications endorsing a book, which are sometimes used on a book cover or in a book’s marketing material (e.g. the description on retailer websites). They are often effective at catching readers’ attention, especially if the … [Read more...]
Why You Should Run International Ebook Price Promotions
As of September 1, 2022, we are no longer supporting India as a region. If you’re an independent author or a publisher with worldwide rights, exclusively marketing your books in the US is a huge missed opportunity. The international book market is growing rapidly, and … [Read more...]
6 Book Marketing Strategies for Standalone Books that Boost Sales
A standalone book is like an island — it depends on its own merit to draw crowds, and unlike a series, it may not have a built-in audience at launch. So some book marketing strategies, like the highly effective tactic of making one book permafree as a gateway into a series, … [Read more...]
Introducing the #AskBookBub Weekly Twitter Chat!
Do you have questions for us at BookBub Partners? Join us Thursdays at 3pm EST for a 60-minute long #AskBookBub Twitter chat! If you have questions on book marketing, increasing book sales, running price promotions, or submitting to BookBub, simply ask your question and … [Read more...]
How to Discount Your Book for Readers in India
As of September 1, 2022, we are no longer supporting India as a region. Since BookBub launched in India, authors and publishers have come to us with questions about discounting their books there. While discounting can be complicated no matter the country, factors like … [Read more...]
For How Long Should You Run Your Ebook Price Promotion?
Ebook price promotions can be a great way to drive sales, boost revenue, and build buzz for an author. To run a price promotion, you simply discount one of your books across retailers for a limited amount of time. The aim is to generate interest among bargain ebook buyers, … [Read more...]
Which Book In Your Series Should You Discount?
Savvy authors and publishers know that publishing a series can effectively generate repeat purchases because readers become invested in the world and its characters, and become eager to see more of them. They also know discounting books in a series is a powerful marketing … [Read more...]
