An email newsletter is one of the most important marketing tools authors have to contact their readers. How can you convert more of your author website visitors to newsletter subscribers? One popular strategy is to offer a reader magnet. A reader magnet is a digital … [Read more...]
Rick Burnes
Rick Burnes works on marketing and product development at BookBub, where he's been for almost ten years. Previously, he worked at HubSpot, The New York Times, and Google.
Interview: How One Debut Author Built an ARC Team from Scratch
When Cindy L. Sell started as a freshman at Kansas State University, she had her sights set on a career as a tiger conservationist. “I wanted to work with the big kitties,” she says. Today, this mother of two young boys is starting to build a career that embraces a different … [Read more...]
The Ultimate Guide to Building an Author Website in 2024
Do you have an author website? Take this quick survey to tell us why or why not. The majority of established authors — traditional, hybrid, or indie — have a website. Here at BookBub, we see that 85-90% of authors selected for Featured Deals have a website for their … [Read more...]
Why Authors Running a Featured Deal Should Claim Their BookBub Profile
Looking to get the most out of an upcoming BookBub Featured Deal? Here’s something to keep in mind: Authors who claim their BookBub Author Profile before running a Featured Deal typically accelerate their BookBub follower growth after the deal. That means that if you’re … [Read more...]
Introducing BookBub Ads – Promote Any Book, Any Time
Today we’re excited to announce a new way to reach millions of BookBub readers: BookBub Ads. BookBub Ads run in a dedicated space in BookBub’s daily emails. Advertisers — authors, publishers, agents, and other book marketing professionals — can use this space to promote … [Read more...]
Introducing 3 New Ways Authors Can Reach Readers via BookBub
Today we’re excited to announce three new ways we’re helping BookBub Authors — authors who have claimed and completed their BookBub Author Profile — build their audience: Sign-up Suggestions - When new readers sign up for BookBub, they now see suggested authors to … [Read more...]
What Are You Reading over the Holidays? Share With Us Today, #BookFriday
In case you missed the coverage — next Friday is a big day in the US. It’s Black Friday. To celebrate the calm before the storm, and some of the books we’re going to be reading over the holidays, we’re sharing our ereader home screens today on Facebook and on … [Read more...]
