For a traditionally published author, a hefty number of preorders can increase a print run and create a sense of excitement around a new release. Early buzz may convince the publisher’s marketing team to take a book more seriously, and invest more time, creative brainpower, … [Read more...]
Therese Walsh is the co-founder of Writer Unboxed, a website visited daily by thousands of writers interested in the craft and business of fiction. She is the author of The Last Will of Moira Leahy, nominated for a RITA award for Best First Book, and The Moon Sisters, published by Crown (Random House). Follow her on BookBub here.