Whenever you create a new BookBub Ads campaign, you must set a budget. The amount you set as your budget is entirely up to you! You can run a $10 campaign or a $10,000+ campaign (or anything in between). We will never charge you more than your maximum budget.
There are two ways you can set your budget:
- Set one budget for the full span of your campaign, with fixed start and end dates. The minimum total budget for a campaign with fixed dates is $10.
- Set a daily budget that runs continuously until you manually end your campaign. The minimum daily budget is $5.
If you set one budget with a fixed date range, there are two ways to spend your budget:
- Pace your budget evenly. This will spread out your spend across the entire length of your campaign.
- Fulfill your budget as quickly as possible. You’ll win all the impressions for which you’re the highest bidder regardless of your end date (meaning your entire budget may be spent before your end date).
For example, if you create a campaign to run August 1-7 with a budget of $1,000, paced evenly, you will spend $1,000 over the course of that entire week.
On the other hand, if you create a campaign to run from August 1-7 with a budget of $1,000, and you choose to fulfill your budget as quickly as possible, you may win impressions so quickly that you could spend all of the $1,000 before August 7th. However, you will never exceed this amount.
So in the second module, first set a schedule: continuous ads with a daily budget or a fixed period of time with a set start and end date, with one budget. Then set the budget depending on the schedule you select.
Note: The budget you set will not impact the auction performance — you will not increase your chances of winning impressions by setting a higher budget. Winning impressions depends on your CPM bid and targeting.
Also, it’s possible to spend less than your maximum budget if we cannot serve enough impressions to fulfill your budget. This could happen if you’re targeting too small an audience, or if you’re getting outbid by other advertisers.