BookBub Featured Deals vs. BookBub Ads: What’s the Difference?

Many people have asked how BookBub Ads differ from BookBub Featured Deals. Ads and Featured Deals are two distinct book marketing tools. There are many differences between these two opportunities, and we recommend advertisers consider their goals before deciding how to run the most effective BookBub campaign. To help partners make these decisions, we summarized the differences between Ads and Featured Deals in the infographic below.

In case you missed the announcement, BookBub Ads offer a new way for advertisers to reach millions of power readers on BookBub. Authors, publishers, and other partners can now run ads in BookBub’s daily email for any book that complies with our policies at any time.

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About Diana Urban

Diana Urban is an internationally-published author of dark, twisty thrillers, including All Your Twisted Secrets (HarperTeen) and Lying in the Deep (Razorbill). She was previously a Marketing Manager at BookBub. Follow her on Instagram, Twitter, or TikTok.