At last week’s BookExpo 2018 — the biggest annual publishing conference in the US — several sessions and panels covered book marketing and sales topics. We gathered tips from experts at the leading publishers, literary agencies, and publishing or marketing vendors, and we’re … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
25 Creative Ways Authors Use Images for Social Media Marketing
Whether you’re promoting a specific book or trying to drive exposure to boost an author’s brand, posting eye-catching images is imperative to capturing readers’ attention on social media. Some social platforms revolve around sharing visual content, including Instagram, … [Read more...]
How to Write 12 Books in 6 Months to Grow Sales & Populate a Backlist
Thanks to the rise of binge-reading and binge-watching behavior, today’s readers often plow through an entire book series quickly. I’m a binge-and-repeat reader myself — I will glom onto a series from start to finish, only to repeat the process months later with the same … [Read more...]
How to Easily Test a Book Cover Design to Sell More Copies
Think people don’t judge books by their covers? Think again. A book’s cover is the first thing potential readers see — whether they’re browsing online retailers’ search results, skimming their social media feeds, or perusing their BookBub emails. A great cover design can … [Read more...]
11 Ways to Promote Preorder Books that Drive Real Results
For a traditionally published author, a hefty number of preorders can increase a print run and create a sense of excitement around a new release. Early buzz may convince the publisher’s marketing team to take a book more seriously, and invest more time, creative brainpower, … [Read more...]
How I Co-Authored a Book Series to Sell 140K+ Copies
Thanks to the digital age, collaborations between authors are easier than ever. Collaborating on a book is not only a great way to network and add to your skill set, but it can also be fun and lucrative. But how to co-author a book series in an effective way that drives as … [Read more...]
5 Creative Blog Post Ideas for Writers [Author Platform 101]
Looking for blog post ideas for authors? Blog articles offer a direct and personal way for writers to reach their readers, but it’s not always easy to know which types of content will be effective in achieving that goal. Many authors publish blog content specific to their … [Read more...]
8 Valentine’s Day Book Marketing Campaigns to Swoon Over
Creating seasonal marketing campaigns can be a great way to boost exposure and buzz for a book relevant to a specific season or holiday. And with Valentine’s Day quickly approaching, it’s a chance for romance authors and publishers to increase visibility for their books … [Read more...]
How To Sell More Books Internationally at a Low Cost
Authors tend to focus on Amazon’s US store to measure how well a book is doing, but Amazon US is only one slice of a very large pie in the ebook business. While industry statistics are inconsistent regarding the exact percentage Amazon US holds of the English-language ebook … [Read more...]
Authors’ New Year’s Resolutions for Marketing Their Books
It’s a brand new year, which is a great time to get a fresh start on goals. You may already have personal New Year’s resolutions (exercise more, write more, etc.), but you might want to consider setting specific book sales and marketing goals. Setting annual goals can be … [Read more...]
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