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Book Marketing Ideas

Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:

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119 Book Marketing Ideas

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Book Promotion 101

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Social Media Content Ideas for Authors

Publishing a Sequel: 8 Book Marketing Tips You Need to Know

November 5, 2015 by Diana Urban

Marketing a Sequel

Whether you’re publishing the next book in a duology, trilogy, or a longer series, launching a new sequel is a huge opportunity to capitalize on the success of the previous books while capturing new readers. You’ll already have a built-in fan base eager for more, but you … [Read more...]

15 Authors Running Fantastic Book Promotions on Instagram

November 3, 2015 by Diana Urban

Authors on Instagram

If you don’t already have a presence on Instagram, maybe you should — as of September 2015, Instagram hit 400 million monthly active users, more than Twitter’s 316 million monthly active users. Also, according to Socialbakers, the top brands on Instagram have a 50x higher … [Read more...]

4 Critical Edits to Make to Your Book’s Description Copy

October 28, 2015 by Diana Urban

Critical Edits to Make to Your Book's Description Copy

A book’s description on retailer product pages impacts both readers’ purchasing decisions and the book’s discoverability. Not only does it inform potential readers about the book’s content and entice them to buy, but it also helps retailers and search engines like Google … [Read more...]

8 Tips on Creating Single-Author Box Sets to Sell More Books

September 29, 2015 by Diana Urban

Box Sets Book Marketing

If you’ve published a series or have an extensive backlist, bundling some of these books into a box set can be an effective way to drive sales and reach new readers. Box sets are usually priced to let readers spend less than if they had purchased each book in the set … [Read more...]

How to Market An Ebook to a Niche Audience of Readers

September 23, 2015 by Diana Urban

How to Market Your Book to a Niche Audience

Knowing how to market an ebook to a niche audience can help you run more effective promotions. This way, you can spend your money and time on channels that reach the readers most likely to purchase your books! First, you need to learn about your target audience, how they … [Read more...]

Tips on Using Blog Tours for Book Marketing

September 16, 2015 by Sandra Poirier Smith (Guest Blogger)

Blog Tour

A book blog tour is a marketing initiative in which an author — instead of physically visiting a bookstore or event location — is a “guest” on a blog via a post including giveaways, contests, interviews, guest posts, videos, excerpts, etc. Blog tours are a great alternative … [Read more...]

How to Identify a Target Audience For Your Book Marketing

September 8, 2015 by Diana Urban

How to Identify a Target Audience For Your Book Marketing

When marketing a book, targeting too broad of an audience is a common mistake many authors and book marketers make. In an age where many readers have access to virtually any book at any time, it's incredibly difficult to make a single book stand out. Historically, bookstores … [Read more...]

How to Get Blurbs for Your Book & Use Them In Your Marketing

August 25, 2015 by Diana Urban

How to Get Book Blurbs

Blurbs are quotes from fellow authors or review publications endorsing a book, which are sometimes used on a book cover or in a book’s marketing material (e.g. the description on retailer websites). They are often effective at catching readers’ attention, especially if the … [Read more...]

4 Book Promotion Strategies That No Longer Work

August 13, 2015 by Sandra Poirier Smith (Guest Blogger)

Book Promotion Tactics that No Longer Work

The book publishing industry has experienced dramatic changes in the past couple decades. Previously, a few gatekeepers at major publishing houses determined what was worthy of publication. But the digital revolution democratized publishing, spawning the explosion of … [Read more...]

How to Promote Nonfiction Books to a Wider Audience

July 28, 2015 by Thea James (Guest Blogger)

How to Promote Nonfiction Book to Wider Audience

Ebook price promotions are a powerful tool for any author or publisher (chances are if you’re reading this article, you already knew that). As readers become more comfortable and fluent with all of the digital reading options available, promotions specifically keyed to … [Read more...]

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