When readers see your book cover, website, magazine ad, or post on social media, you need to capture their attention within a split-second. As an author, you’re used to using the power of words to hold an audience’s attention. But people usually think using pictures. The … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
10 Simple Marketing Tools Every Author Should Know About
Marketing books online can be a time-consuming task for authors and publishers alike, especially these days when there’s so much noise online. Not only do you need to break through the clutter, but you need to make sense of it yourself so you can keep up with the latest … [Read more...]
9 Ways Publishers Can Build Active Author Communities
An author’s career is fraught with emotional ups and downs, but the author community is a hugely supportive bunch. Indie authors often band together by participating in forums, forming writing groups, cross-promoting each other’s work, or even collaborating on multi-author … [Read more...]
6 Tips for Social Media Success for Authors
These days, it seems that everyone’s busy crafting his or her next witty Tweet, spending hours creating the perfect Pinterest board, or selecting the right filter for an Instagram post. With so many social media platforms at your disposable, having an active online … [Read more...]
How an Author Ran a Price Promotion With a Big 5 Publisher
Therese Walsh is a critically acclaimed author of contemporary fiction. Published by Random House’s Crown imprint, Therese’s debut novel was a finalist for a RITA award, and her books have won praise from publications like Booklist and Publishers Weekly. Her latest novel, … [Read more...]
15 Tips to Help Sell Your Ebook Series
When marketing an ebook series, you should take a different strategy than if you were marketing a standalone book. Noah Lukeman at Lukeman Literary Agency offers a unique book marketing perspective, and was an early adopter of ebook price promotions. He has learned a great … [Read more...]
How a Self-Published Fantasy Series Author Sold 15K Books
Daniel Arenson is a bestselling independent fantasy author. Known for his epic world building and distinctive covers, his novels have sold over 300,000 copies worldwide. He was an early adopter of price promotions, and featured his first discount with BookBub readers over … [Read more...]
A Literary Agent’s Advice on Book Marketing & Discounting
Noah Lukeman is a literary agent, author, and industry thought-leader. Since founding Lukeman Literary Management in 1996, he has represented dozens of award-winning and bestselling authors, journalists, and celebrities, including Dan Chaon, Sting, and the Dalai Lama. Known … [Read more...]
5 Test Results To Help You Market Your Ebook
At BookBub, we like to make decisions based on data. Results and analysis influence our pricing, our category offerings, the number of books we feature each day, and more. While it’s nearly impossible to rely on data alone to explain why readers buy the books they do, we … [Read more...]
8 Cover Design Trends That Sell More Books
We’ve done a lot of testing to see whether covers actually impact book sales. Our results have shown that a cover alone can account for more than a 30 percent difference in clicks on a BookBub listing, and other sources have reported similar results. But knowing covers do … [Read more...]
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