Timing plays a crucial role in any ebook marketing strategy, and knowing when to discount your book can mean the difference between a successful promotion and one that doesn’t meet expectations. With the winter holidays fast approaching, we were curious to find out how … [Read more...]
Conrad Scoville
Conrad Scoville is a Product Manager at BookBub, and was previously Industry Marketing Manager. You can follow him on Twitter at @conradscoville.What is the BookBub “Halo Effect”?
Books featured in the BookBub email typically experience a significant spike in downloads, leading many titles to soar in their retailer rankings, perform better in recommendation algorithms, and sometimes even hit major bestseller lists like The New York Times or USA Today. … [Read more...]
How Engaged Are BookBub Readers in Your Genre?
Sales differ significantly across BookBub categories. But how much is that variation due to simple differences in subscriber counts vs. discrepancies in reader engagement? We can start to answer this question by examining how average purchase rates — or the percentage of … [Read more...]
Why an Ebook’s Price Impacts Sales More Than You Think
If you’ve been reading the BookBub Partners Blog for awhile, you already know that the size of a discount can impact the number of copies an ebook sells during a price promotion. In this post, we’ll be looking at the relationship between discount price and conversion rate, … [Read more...]
6 Ways to Get More Readers to Review Your Book
Reader reviews sometimes seem like the ultimate catch-22 of ebook marketing: While you need them to gain credibility and sell your work, getting feedback from readers is difficult to do without selling copies in the first place. However, there are several great ways to … [Read more...]
Do Free Ebook Promotions Really Work?
We’ve written in the past about using pricing as a promotional tool, and you may already be aware that discounting your book for a limited time can lead to increased sales, greater visibility, and a host of other benefits. But what about giving away your book for … [Read more...]
BookBub Launches in India
We’re thrilled to announce that our newest international edition is now available for partners looking to expand their global reach even further. The world’s second largest English-speaking country, India, joins the United Kingdom and Canada as BookBub’s third international … [Read more...]
11 Things You Don’t Know About Bargain Ebook Buyers
If you're using price promotions as part of your book marketing strategy, you should understand the audience you're targeting. Who are bargain ebook buyers? Do they purely seek out freebies, or are they willing to purchase full-priced books from authors they love? Do they … [Read more...]
BookBub by the Numbers in 2014 [Infographic]
![BookBub by the Numbers in 2014 [Infographic]](https://insights.bookbub.com/wp-content/uploads/2014/12/bookbub-by-the-numbers-2014-300x150.jpg)
2014 was a great year for BookBub! We more than doubled our audience, sold ten million ebooks, and helped 131 books hit the New York Times bestseller list, among other things. We put together this fun infographic to highlight what we're most proud of from last year. We can't … [Read more...]
Free vs. Discounted: How BookBub’s Selection Rates Vary
Are BookBub editors more likely to select a book being offered for free than one at $0.99-$2.99 for a BookBub Featured Deal? We’ve outlined our editorial process on on the BookBub Partners Blog before, but in this post we’ll specifically look at how selection rates compare … [Read more...]
