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Conrad Scoville

Conrad ScovilleConrad Scoville is a Product Manager at BookBub, and was previously Industry Marketing Manager. You can follow him on Twitter at @conradscoville.

Introducing BookBub Featured New Releases

August 9, 2018 by Conrad Scoville

Introducing BookBub Featured New Releases

Today, we’re thrilled to announce a new tool that will allow authors and publishers to promote new releases to BookBub’s audience of power readers: Featured New Releases. We know promoting new releases is one of the toughest challenges book marketers face in an … [Read more...]

Will You Sell More Books on a Holiday?

November 24, 2015 by Conrad Scoville

Will you sell more books on a holiday?

Timing plays a crucial role in any ebook marketing strategy, and knowing when to discount your book can mean the difference between a successful promotion and one that doesn’t meet expectations. With the winter holidays fast approaching, we were curious to find out how … [Read more...]

What is the BookBub “Halo Effect”?

October 1, 2015 by Conrad Scoville

BookBub Halo Effect

Books featured in the BookBub email typically experience a significant spike in downloads, leading many titles to soar in their retailer rankings, perform better in recommendation algorithms, and sometimes even hit major bestseller lists like The New York Times or USA Today. … [Read more...]

How Engaged Are BookBub Readers in Your Genre?

September 3, 2015 by Conrad Scoville

Genre Reader

Sales differ significantly across BookBub categories. But how much is that variation due to simple differences in subscriber counts vs. discrepancies in reader engagement? We can start to answer this question by examining how average purchase rates — or the percentage of … [Read more...]

Why an Ebook’s Price Impacts Sales More Than You Think

July 23, 2015 by Conrad Scoville

Why an Ebook's Price Impacts Sales

If you’ve been reading the BookBub Partners Blog for awhile, you already know that the size of a discount can impact the number of copies an ebook sells during a price promotion. In this post, we’ll be looking at the relationship between discount price and conversion rate, … [Read more...]

6 Ways to Get More Readers to Review Your Book

June 2, 2015 by Conrad Scoville

Get More Reader Reviews

Reader reviews sometimes seem like the ultimate catch-22 of ebook marketing: While you need them to gain credibility and sell your work, getting feedback from readers is difficult to do without selling copies in the first place. However, there are several great ways to … [Read more...]

Do Free Ebook Promotions Really Work?

May 14, 2015 by Conrad Scoville

Do Free Ebook Promotions Work?

We’ve written in the past about using pricing as a book promotion tool, and you may already be aware that discounting your book for a limited time can lead to increased sales, greater visibility, and a host of other benefits. But what about giving away your book for … [Read more...]

BookBub Launches in India

May 5, 2015 by Conrad Scoville

BookBub Launches in India

We’re thrilled to announce that our newest international edition is now available for partners looking to expand their global reach even further. The world’s second largest English-speaking country, India, joins the United Kingdom and Canada as BookBub’s third international … [Read more...]

11 Things You Don’t Know About Bargain Ebook Buyers

April 8, 2015 by Conrad Scoville

The Bargain Ebook Buyer

If you're using price promotions as part of your book marketing strategy, you should understand the audience you're targeting. Who are bargain ebook buyers? Do they purely seek out freebies, or are they willing to purchase full-priced books from authors they love? Do they … [Read more...]

BookBub by the Numbers in 2014 [Infographic]

December 22, 2014 by Conrad Scoville

BookBub By the Numbers in 2014

2014 was a great year for BookBub! We more than doubled our audience, sold ten million ebooks, and helped 131 books hit the New York Times bestseller list, among other things. We put together this fun infographic to highlight what we're most proud of from last year. We can't … [Read more...]

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