For years, BookBub has been helping thousands of authors and publishers promote their ebooks to millions of readers. A couple of years ago, we introduced Chirp, giving partners a new channel on which to promote their audiobooks.
Today we’re delighted to announce a brand-new way to reach billions of readers across the globe with your books: BookBird.
Chirp was just the beginning of BookBub’s expansion into ornithological-branded book distribution. Now, for the very first time, you’ll be able to hire carrier birds to deliver your book right to readers’ doorsteps.
Here’s an example of a BookBird delivery in action:
Key benefits
BookBird has several key benefits for authors and publishers who want to promote their books:
- Grow book sales. 85% of readers prefer books that once dangled from a bird’s talons, so they’ll be eager to order more books via this new delivery method.
- Expand exposure. 115% of BookBub Partners using BookBird in beta reported an increase in reader reviews* and BookBub recommendations.
- Increase word-of-wing sales. Your readers’ neighbors will be mesmerized by each delivery, and will be excited to order your book via BookBird themselves.
*Note that 10% reported an increase in one-star reviews thanks to other, erm, presents the birds left behind. We’re still ironing out these kinks.
Customizable delivery options
BookBird allows partners to choose birds tailored to readers’ interests. The more delightful a reader’s experience, the more likely they’ll be to buy the next book in your series. Here are just a few examples of our customization options; you can view our full pricing sheet here.
Contemporary Romance – Doves
Middle Grade – Owls
Horror – Ravens
Politics and Current Events – Eagles
Cooking – Turkeys*
*Option to keep the turkey is not available; please purchase any turkey necessary for your recipes elsewhere.
Parenting – Storks
How to get started with BookBird—
Sadly, BookBub isn’t actually launching a BookBird delivery service. But we do have a suite of book marketing tools to help you sell more books and reach more readers!
Featured Deals – BookBub emails millions of readers each day with a curated list of discounted ebooks targeted by category. Our team of editors picks each day’s Featured Deals from hundreds of partner submissions, ensuring we only feature great deals on quality ebooks. See how one author hit the USA Today bestseller list three times using Featured Deals.
BookBub Ads – Our self-serve display advertising platform lets you reach BookBub’s audience of power readers to promote any book. With complete control over your targeting, ad design, spend, and timing, you can create a campaign tailored to your specific marketing goals. See how one author drove 10K new release sales with BookBub Ads.
Featured New Releases – Our weekly Featured New Release email highlights a curated collection of new releases hand-selected by our editors from hundreds of partner submissions. Reaching millions of readers, these promotions let partners achieve significant scale for their launch campaigns. See how one author launched a bestselling book after running a Featured New Release.
Preorder Alerts – Readers on BookBub can follow their favorite authors to find out when they have a deal or new release available. Preorder Alerts let you email these loyal fans when you have a book available for preorder, helping to ensure your launch week is as successful as possible. See how one author used Preorder Alerts as part of her marketing plan.
Chirp Deals – Chirp offers consumers a fresh selection of limited-time audiobook deals every day that they can purchase à la carte directly from the site. Authors and publishers can easily promote their audiobooks on Chirp to reach new listeners. See how one author is boosting her author earnings with audiobooks and Chirp.
Do you have questions about how to best use BookBub to achieve your sales goals? Email us at partners@bookbub.com any time, and we’ll be happy to help!
No birds were harmed in the making of this blog post.
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