Are you a self-published author who mainly sells books in digital formats? Or a traditionally published author or book blogger trying to promote a digital ARC? There are many ways to beautifully display ebooks in your social media posts and digital marketing campaigns. In … [Read more...]
Who Actually Sees Your BookBub Ads Campaigns? [Video]
Many authors and book marketers use ad auction platforms like BookBub Ads to promote their books to readers. BookBub Ads can be an incredibly powerful tool for running customized ad campaigns and driving book sales, but it can also be confusing if you’re newer to advertising … [Read more...]
6 Outside-the-Box Book Marketing Ideas You HAVE to See
Catching readers’ attention can be challenging in such a crowded book marketplace. You may know the tried-and-true book marketing strategies for generating sales, such as discounting backlist titles, sending email newsletters, and running display advertising campaigns. But … [Read more...]
How to Launch a New Book Using BookBub’s Marketing Tools
Are you gearing up for a book launch? It might seem like there’s an endless number of book marketing ideas you could incorporate into your promotional plan. But if you’re looking for proven ways to drive sales, BookBub offers a full suite of marketing tools that can … [Read more...]
10 Top Book Marketing Articles from BookBub in 2020
2020 was a challenging year, creating an unprecedented climate in which to publish and promote books. Here on the BookBub Partners Blog, we continued publishing actionable book marketing tips and publishing insights in the hopes that these real-life case studies and ideas … [Read more...]
The Best BookBub Ads of 2020
2020 has been a challenging and unusual year, but books continued to be an important source of solace, education, and entertainment for BookBub members. As the year draws to a close, we want to continue our annual tradition of highlighting some examples of the excellent … [Read more...]
How We Wrote & Promoted a Multi-Author Book Series
The world needs more lady billionaires. So was the theory of bestselling authors Lucy Score, Claire Kingsley, Kathryn Nolan, and myself, Pippa Grant, when we set out to write a joint world series. Confession: We didn’t know if the books would make any money. We just wanted … [Read more...]
How to Drive Audiobook Series Follow-On Sales on Chirp
For many authors and publishers, one of the primary reasons to discount a book is to generate additional revenue and exposure from follow-on sales. A Chirp Deal is a fantastic way to drive hundreds or even thousands of sales of a discounted audiobook, but it can also boost … [Read more...]
Virtual Book Tours: 14 Must-See Strategies from Authors
Book tours are a traditional promotional tactic for authors when launching a new book. With the COVID-19 crisis making in-person promotional events unsafe, authors have been finding creative ways to circumvent the pandemic’s challenges and interact with fans. One tactic … [Read more...]
Marketing a New Book Release: 9 Tips You HAVE to See
Over the past 10 years, I’ve written more than 40 books and learned countless lessons along the way. I’m both traditionally and self-published, which is one of many factors that can affect marketing possibilities. Readers also react differently between genres — or even … [Read more...]
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