While it might be hard to believe, ‘tis the season when readers start craving books with snowy settings and holiday festivities — and a comforting escape from reality. According to Google Trends, Google searches for “Christmas books” each year in the US tend to pick up just … [Read more...]
5 Reasons Why All Indie Authors Should Produce Audiobooks
I’m what you call an early adopter. Way back when in the Stone Age of Romance — you know, before 2000 — I loved audiobooks; you know, those CD versions you could get from the library. There was something about someone reading me a story that really clicked. Maybe because I’m … [Read more...]
Writing Your Author Bio? Here Are 20 Great Examples. (Plus a Checklist!)
Writing your author bio can be a daunting task, but a well-crafted bio can help readers learn more about what makes you and your books so interesting. You should regularly maintain your bio on places like your BookBub Author Profile so fans and potential readers seeking you … [Read more...]
How Authors Boost Their BookBub Promotions on Instagram
Do you have an upcoming BookBub promotion? If so, there are various ways to amplify yours and make the most of the opportunity to generate a high volume of sales. One popular way authors boost their BookBub campaigns is via Instagram. Instagram not only provides a fun way to … [Read more...]
How an Author Drove 2K Audiobook Sales with Chirp & BookBub Ads
Many of our partners drive hundreds or even thousands of audiobook sales when they run Chirp Deals. And for those looking to boost sales during this promotion even more (or to promote other Chirp audiobook discounts), BookBub Ads offer another way to promote discounted … [Read more...]
Author Websites: Are You Missing These 5 Crucial Elements?
A well-optimized author website can help an author brand themselves and sell more books. It’s an important marketing tool that provides readers, publishing professionals, and members of the media vital information. But designing one can be overwhelming — and on top of … [Read more...]
15 Top Audiobook Ads Readers Want to Click
If you’re looking to drive more audiobook sales, you can target audiobook listeners with your BookBub Ads campaigns. But we often get questions about what creative designs work best. Do the same design elements from successful ebook ads work when you’re promoting … [Read more...]
How to Promote a Cookbook: 15 Ideas from Authors & Publishers
Even before the COVID crisis, which caused a dramatic increase in people cooking and baking at home (54% and 46%, respectively, according to one survey), cookbook sales were already on the rise. According to NPD, cookbook sales during the first six months of 2018 were 21% … [Read more...]
How Your Book Price Impacts Your Ad Results
We know that the price of a discount has a huge impact on the click and sales rates for Featured Deals — but what about for BookBub Ad campaigns? Should you always include a price in your ad image? Which deal prices drive the most clicks? We analyzed over 1,000 recent ad … [Read more...]
The Ultimate Collection of Audiobook Marketing Examples [Free Download]
The audiobook market is one of the fastest-growing segments of the publishing industry. According to the Audio Publishers Association, it grew an estimated 16% from 2018 to 2019. And Findaway Voices recently shared that the growth they’ve seen from self-published authors and … [Read more...]
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