Running online advertising campaigns can be challenging! Between finding the right target audience, optimizing your ad designs, and perfecting your budgeting, bidding, and pacing strategies, there are a ton of decisions to make and many different elements to tweak and test. … [Read more...]
How to Self-Publish a Book: Tips from Indie Authors
You’ve polished the final draft of your novel, and now you’re looking into self-publishing — you’re not alone! Over 1 million books were estimated to be self-published in 2017, and that number is only rising. With self-publishing comes a quicker turnaround to hit shelves, … [Read more...]
How an Author Drove 10K New Release Sales With BookBub Ads
Authors and book marketers can use the BookBub Ads platform to accomplish a wide range of marketing goals. One common strategy is to run ads to increase sales and awareness of new releases. Author Jeana E. Mann ran a series of ad campaigns in October 2019 after the launch of … [Read more...]
How I’m Boosting My Author Earnings with Audiobooks
Diving into the audiobook world was something I’d held off doing after an initial attempt six years ago was underwhelming and expensive. However, as more and more of my readers asked for audio versions of my books, I decided it was time to take a second look at the now … [Read more...]
13 Tips on Using Instagram as an Indie Author
Instagram has become one of my favorite social media platforms to be on as an indie author. I find it great for crafting a multidimensional author business — because writing is about so much more than pushing books. During the early stages of building my readership on … [Read more...]
Marketing Audiobooks: 13 Ideas for Getting New Listeners
Have you been actively promoting your audiobooks? From growing awareness on social media to generating a high volume of sales on audiobook retailers like Chirp (learn how to submit for a Chirp deal here!), there's a variety of tactics you can use for marketing audiobooks. … [Read more...]
Chirp Deals: Tips on Optimizing Your Audiobook Submission
Exciting news! Submissions for audiobook deals on Chirp, our new audiobook retailer, are now open to everyone! (Read more about how to submit here.) The selection process for a Chirp Deal is similar to that of a BookBub Featured Deal. And just like with Featured Deals, we … [Read more...]
Reviving Backlist Books You Thought Were Dead
“My latest release tanked.” “This book is a flop.” “Guess that one was a waste of time writing.” You’ve heard these phrases before, and if you’ve been writing long enough, you’ve probably said one of them yourself. In a business that often relies on timing, … [Read more...]
Author Branding: 14 Creative Book Unboxing Videos
Whether you’re a traditionally or self-published author receiving your print books or advance reader copies (ARCs) for the first time, you have a unique author branding opportunity: to post a book unboxing video! These videos are a fun way to build buzz and personally … [Read more...]
The Best BookBub Ads of 2019
In 2019, thousands of authors and book marketers used BookBub Ads, our self-serve display advertising platform, to promote books to BookBub’s millions of readers. To kick off 2020, we wanted to share some of the most successful BookBub Ads campaigns from the past … [Read more...]
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