Not all marketing endeavors achieve the same goal. They aren’t designed to. Some are strictly tied to conversion and making that sale. Others are more about brand building, which can’t be quantified in the same way. Although in the past I probably leaned too heavily on … [Read more...]
How I Became a Bestseller Using BookBub’s Marketing Tools
Looking for tips on how to become a bestseller? Maybe I can help. While I was on summer vacation with my family, my box set The War Planners Series was selected for a BookBub Featured Deal. Seeing the preview of the acceptance email on my phone’s screen, I was unable to … [Read more...]
How I Hit the USA Today Bestseller List Three Times
I hit the USA Today bestseller list three times thanks to a whole lot of planning and focused marketing strategies built around price promotions. These included BookBub Featured Deals, promo-stacking with other vendors, newsletter sends, cross-promotion with other authors, … [Read more...]
5 Ways a Book Cover Could Hurt Sales — And How to Fix It
Before launching Sterling & Stone in 2011, we were a trio of indie authors, and our early years were filled with missteps. We wrote furiously, churning out more than 2 million words per year. All those drafts needed to be made into books, but at the start we only had so … [Read more...]
How I Launched a Bestselling Book with a Free Promotion
For the first time in three years I had a new contemporary romance series to promote, Cade Brothers, and I wanted to reach a new audience. I had two goals for the launch of the first book in the series, Tempting Levi: Sell as many copies as possible to introduce the … [Read more...]
17 Ways to Sell Preorder Books You Need to See
There are several benefits to making a book available for preorder. For example, driving preorder sales can help a book hit various bestseller lists, as many retailers count all preorders as launch day sales. Preorders also help build buzz and momentum for a new book, which … [Read more...]
How to Drive Preorder Book Sales: Q&A With a Big 5 Publisher
Preorder book sales can be an essential driver of a book’s early success — a higher volume of preorder sales can build buzz and lead to more reviews, bigger retailer orders, and even placement on bestseller lists. But driving those sales is a tough proposition. How do you … [Read more...]
7 Global BookBub Reader Trends You Need to Know
Since the launch of BookBub's first international edition — in the U.K. in 2014 — we've continued to expand globally and now offer partners the ability to reach BookBub readers in five major international regions. After analyzing our worldwide member survey data, we … [Read more...]
Should You Make a Book Available for Preorder? 14 Authors Weigh In.
Preorders are a significant part of many authors’ and publishers’ new release marketing plans, but there are several different strategies for using preorders to boost sales for a new book. We talked to 14 self-published authors to learn how they approach preorders for their … [Read more...]
How Indie Presses and Authors Can Collaborate on Marketing Campaigns
At Tule, our main goal is to publish fantastic stories by the best writers. We want to delight our readers and satisfy our authors’ desire for creativity, freedom, and commercial success. By working collaboratively with our authors on marketing campaigns, we’ve been able … [Read more...]
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