The end of a book is some of the most valuable marketing real estate an author or publisher has to promote a sequel. This is the exact spot where readers are primed to continue the characters’ story. But if the sequel isn’t effectively promoted in a book’s back matter, the … [Read more...]
Promoting a Box Set with BookBub Ads [Case Study]
When author Mark Dawson wanted to increase awareness for his books, he decided to use BookBub Ads to promote The John Milton Series Box Set, which includes the first three books of his 9-book series. This strategy not only increased awareness of his box set, but also grew … [Read more...]
An Intro to BookBub Ads (Insights From NINC 2016)
BookBub’s partners know us in the context of Featured Deals. But BookBub now offers more than just a single marketing channel to our author and publisher partners. In our workshop at this year’s Novelists, Inc. conference (slides below), we focused on explaining the … [Read more...]
How BookBub’s Editors Pick Categories for Featured Deals
We’ve already shared how our editorial team chooses books for Featured Deals, but in addition to deciding which books to feature, there’s another element to their selection process — in which category should a book be placed? Our editorial team’s category decisions are … [Read more...]
How Marketing Goals Affect BookBub Ad Campaigns [Infographic]
When creating a BookBub Ads campaign, it’s important to first decide on a goal, as your campaign will look different depending on what you're trying to achieve. In an ideal world, you could run a revenue-generating campaign that drives thousands of sales and lands you on a … [Read more...]
17 New Release Marketing Examples We Love
The Big Day is fast approaching. The final edits are in, the cover looks great, and the blurb has been polished to perfection. Phew! As the numbers on your “Days Until Release” countdown wind down, it’s time to ramp up your marketing activities! In order to help you … [Read more...]
Promoting a New Release with BookBub Ads [Case Study]
When author Lauren Blakely was getting ready to launch her new book, Mister O, she decided to experiment with BookBub Ads. Three months later, Mister O is a USA Today, Wall Street Journal and New York Times bestseller. Here’s how Lauren used BookBub Ads as part of this … [Read more...]
How I Launched My New Release and Sold 20K Copies
This summer I released Earth Alone, the first novel of my newest indie-published science fiction series, Earthrise. In its first seven weeks, the novel sold over 20,000 copies and received millions of page reads in the Kindle Unlimited library. Before the launch, my goal … [Read more...]
Marketing a New Book: 6 Tactics Authors & Publishers Love
When launching a new book, there’s a gamut of marketing activities authors and publishers can use to create buzz and generate sales. Despite that huge range of tactics, there are a handful of specific marketing activities that we hear authors and publishers buzzing about … [Read more...]
9 Ways to Market a Book After the New Release Buzz Dies Down
Myth or fact?: Once a book has launched and the new release buzz has died down, there’s nothing you can do to market that book except publish the next one. Myth! With a little creativity and persistence, you can continue marketing a book to effectively reach new readers … [Read more...]
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