It’s National Novel Writing Month (NaNoWriMo)! If you’re participating and decide to self-publish your NaNoWriMo work rather than seek traditional publication, there’s one important thing to remember: Your completed NaNoWriMo book is most likely not ready for readers. A … [Read more...]
Q&A with a BookBub Editor on Our Selection Process
We often get questions from our partners about the Featured Deal selection process. We have a team of in-house editors who review every book that gets submitted to BookBub, and I interviewed one of these editors to give our partners some more insight into her … [Read more...]
5 Ways to use Facebook Groups to Build Book Buzz
Giving fans a dedicated community space can help them feel more connected to a book and author. While these communities might not have thousands of members, the fans who participate often become loyal advocates for the author, which is essential for creating word-of-mouth … [Read more...]
What Do You Want to See on the BookBub Partners Blog?
Over the past couple years, we’ve published nearly 200 articles on book marketing, on topics ranging from optimizing BookBub Featured Deal submissions to examples of fantastic Instagram posts from authors. As we look forward to 2017, we’d love to find out what you're … [Read more...]
Promoting a Sequel in a Book’s Back Matter (With Examples!)
The end of a book is some of the most valuable marketing real estate an author or publisher has to promote a sequel. This is the exact spot where readers are primed to continue the characters’ story. But if the sequel isn’t effectively promoted in a book’s back matter, the … [Read more...]
Promoting a Box Set with BookBub Ads [Case Study]
When author Mark Dawson wanted to increase awareness for his books, he decided to use BookBub Ads to promote The John Milton Series Box Set, which includes the first three books of his 9-book series. This strategy not only increased awareness of his box set, but also grew … [Read more...]
An Intro to BookBub Ads (Insights From NINC 2016)
BookBub’s partners know us in the context of Featured Deals. But BookBub now offers more than just a single marketing channel to our author and publisher partners. In our workshop at this year’s Novelists, Inc. conference (slides below), we focused on explaining the … [Read more...]
How BookBub’s Editors Pick Categories for Featured Deals
We’ve already shared how our editorial team chooses books for Featured Deals, but in addition to deciding which books to feature, there’s another element to their selection process — in which category should a book be placed? Our editorial team’s category decisions are … [Read more...]
How Marketing Goals Affect BookBub Ad Campaigns [Infographic]
When creating a BookBub Ads campaign, it’s important to first decide on a goal, as your campaign will look different depending on what you're trying to achieve. In an ideal world, you could run a revenue-generating campaign that drives thousands of sales and lands you on a … [Read more...]
17 New Release Marketing Examples We Love
The Big Day is fast approaching. The final edits are in, the cover looks great, and the blurb has been polished to perfection. Phew! As the numbers on your “Days Until Release” countdown wind down, it’s time to ramp up your marketing activities! In order to help you … [Read more...]
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