When marketing a book, targeting too broad of an audience is a common mistake many authors and book marketers make. In an age where many readers have access to virtually any book at any time, it's incredibly difficult to make a single book stand out. Historically, bookstores … [Read more...]
How Engaged Are BookBub Readers in Your Genre?
Sales differ significantly across BookBub categories. But how much is that variation due to simple differences in subscriber counts vs. discrepancies in reader engagement? We can start to answer this question by examining how average purchase rates — or the percentage of … [Read more...]
New BookBub Lists: Dark Erotica, Business, True Crime, Parenting
Targeting your book marketing campaigns to fans of your genre is one of the most effective ways to reach relevant readers. That’s why our partners’ Featured Deal campaigns are so successful — they target distinct category lists, reaching members who will be most interested … [Read more...]
What are the Most Popular Title Trends in Your Genre?
Your book title — along with your cover — is the first thing a potential reader sees, and can be the deciding factor between hitting the buy button or not. Your title is a great opportunity to indicate genre, plot, atmosphere, or characters. Readers like to know what they’re … [Read more...]
How to Get Blurbs for Your Book & Use Them In Your Marketing
Blurbs are quotes from fellow authors or review publications endorsing a book, which are sometimes used on a book cover or in a book’s marketing material (e.g. the description on retailer websites). They are often effective at catching readers’ attention, especially if the … [Read more...]
How to Discount Your Book for Readers in Canada
Discounting can be complicated no matter the country, and factors like region-specific retailer options make international discounts even more complex. Here on the BookBub Partners Blog, we’ve already discussed how to discount your book in the UK, but there are a few … [Read more...]
4 Book Promotion Strategies That No Longer Work
The book publishing industry has experienced dramatic changes in the past couple decades. Previously, a few gatekeepers at major publishing houses determined what was worthy of publication. But the digital revolution democratized publishing, spawning the explosion of … [Read more...]
3 Crucial Editing Phases All Authors Need to Sell More Books
It’s tough for authors to get their books noticed these days, and every year the competition for discoverability gets fiercer. So how can authors make their books stand out from the pack? Whether you hope to grab the attention of an agent or publishing house or plan to … [Read more...]
How to Promote Nonfiction Books to a Wider Audience
Ebook price promotions are a powerful tool for any author or publisher (chances are if you’re reading this article, you already knew that). As readers become more comfortable and fluent with all of the digital reading options available, promotions specifically keyed to … [Read more...]
Why an Ebook’s Price Impacts Sales More Than You Think
If you’ve been reading the BookBub Partners Blog for awhile, you already know that the size of a discount can impact the number of copies an ebook sells during a price promotion. In this post, we’ll be looking at the relationship between discount price and conversion rate, … [Read more...]
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