Although it might seem counterintuitive, making one of your books permanently free can be a savvy marketing move. If you have a large backlist of books, a permafree book is a great way to entice new readers, increase your exposure, and drive sales for your other books. We’ve … [Read more...]
BookBub Raises $7 Million in New Funding for Continued Expansion
Dear BookBub Partners, Today I have an exciting milestone to share with you. We recently closed $7 million in new equity and debt financing for BookBub. Now we have even more resources to pursue our two core goals — to make it easier for readers to discover great books, … [Read more...]
Top 5 Platforms for Easily Creating Your Author Website
A few weeks ago, we shared the nine things every author website should have. These elements will ensure your site is a marketing asset that will help you sell more books and connect with fans. But what if your author site isn’t up to snuff? You can’t use the excuse, “But I … [Read more...]
Do Free Ebook Promotions Really Work?
We’ve written in the past about using pricing as a book promotion tool, and you may already be aware that discounting your book for a limited time can lead to increased sales, greater visibility, and a host of other benefits. But what about giving away your book for … [Read more...]
How to Time an Ebook Price Promotion for Maximum Visibility
If you have a large book backlist, running a price promotion is a great way to increase exposure, boost sales, and build an author’s brand. Choosing a book for a price promotion is often about timing. Do you have any new or upcoming releases to cross-promote? Do you have any … [Read more...]
Coordinating an Ebook Discount & TV Adaptation: Q&A with Blake Crouch
Many authors dream about seeing their books come to life on the big screen. For mystery author Blake Crouch, this dream has become a reality — FOX has adapted his book Pines into the TV miniseries Wayward Pines, which will premiere on May 14. The exposure a film or TV … [Read more...]
BookBub Launches in India
As of September 1, 2022, we are no longer supporting India as a region. We’re thrilled to announce that our newest international edition is now available for partners looking to expand their global reach even further. The world’s second largest English-speaking country, … [Read more...]
How a Bestselling Author Promotes Books in a Saturated Market
More and more books are published each year, and the increasing market saturation and competition makes it harder for authors and publishers to effectively market their books. New York Times and USA Today bestselling author Lisa Renee Jones is a hybrid author of the … [Read more...]
How Successful Authors Use Twitter To Promote Their Brand
To busy authors, Twitter can be a chaotic jungle. Given that Twitter is an important part of your author platform, how much should you be tweeting? Should you be actively promoting your books, or focusing more on conversations with fans? We asked successful authors on … [Read more...]
How to Sell More Copies of a Book You Published Years Ago
Once upon a time, backlist titles that were no longer stocked by bookstores didn’t get much marketing love, since they weren’t readily available to readers. Publishers’ publicity and marketing departments focused their efforts on launching new releases, as they still … [Read more...]
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