A book’s description on retailer product pages impacts both readers’ purchasing decisions and the book’s discoverability. Not only does it inform potential readers about the book’s content and entice them to buy, but it also helps retailers and search engines like Google … [Read more...]
8 Reasons Your Ebook Price Promotion Didn’t Work
Running an ebook price promotion can be an effective way to drive a high volume of downloads, increase revenue, boost a book up a bestseller list, drive series sales, and more. But running a successful book marketing campaign requires more than just dropping the price and … [Read more...]
Introducing BookBub Author Profiles
Today we’re excited to announce a new BookBub feature for authors. Any author can now claim and update their own BookBub Author Profile. Every day BookBub connects authors with millions of readers via our daily Featured Deals email. We know price promotions are an … [Read more...]
What is the BookBub “Halo Effect”?
Books featured in the BookBub email typically experience a significant spike in downloads, leading many titles to soar in their retailer rankings, perform better in recommendation algorithms, and sometimes even hit major bestseller lists like The New York Times or USA Today. … [Read more...]
8 Tips on Creating Single-Author Box Sets to Sell More Books
If you’ve published a series or have an extensive backlist, bundling some of these books into a box set can be an effective way to drive sales and reach new readers. Box sets are usually priced to let readers spend less than if they had purchased each book in the set … [Read more...]
BookBub Has Launched New Mystery Lists!
In order to reach readers most likely to purchase your books, you should run targeted marketing campaigns to an audience interested in your genre. BookBub’s partners have found great success running Featured Deals for this reason — they’re able to send their books to … [Read more...]
How to Market An Ebook to a Niche Audience of Readers
Knowing how to market an ebook to a niche audience can help you run more effective promotions. This way, you can spend your money and time on channels that reach the readers most likely to purchase your books! First, you need to learn about your target audience, how they … [Read more...]
Tips on Using Blog Tours for Book Marketing
A book blog tour is a marketing initiative in which an author — instead of physically visiting a bookstore or event location — is a “guest” on a blog via a post including giveaways, contests, interviews, guest posts, videos, excerpts, etc. Blog tours are a great alternative … [Read more...]
Tips on Optimizing Your Submission for a BookBub Featured Deal
The selection process for a BookBub Featured Deal is highly competitive. We receive between 100 and 300 submissions per day, and we’re only able to select 10%–20% of them for Featured Deals. We’ve always limited the number of books we feature in order to avoid overwhelming … [Read more...]
How to Identify a Target Audience For Your Book Marketing
When marketing a book, targeting too broad of an audience is a common mistake many authors and book marketers make. In an age where many readers have access to virtually any book at any time, it's incredibly difficult to make a single book stand out. Historically, bookstores … [Read more...]
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