More and more books are published each year, and the increasing market saturation and competition makes it harder for authors and publishers to effectively market their books. New York Times and USA Today bestselling author Lisa Renee Jones is a hybrid author of the … [Read more...]
How Successful Authors Use Twitter To Promote Their Brand
To busy authors, Twitter can be a chaotic jungle. Given that Twitter is an important part of your author platform, how much should you be tweeting? Should you be actively promoting your books, or focusing more on conversations with fans? We asked successful authors on … [Read more...]
How to Sell More Copies of a Book You Published Years Ago
Once upon a time, backlist titles that were no longer stocked by bookstores didn’t get much marketing love, since they weren’t readily available to readers. Publishers’ publicity and marketing departments focused their efforts on launching new releases, as they still … [Read more...]
How to Cross-Promote Your Books in the Back Matter
The moment readers finish your book is the perfect time to sell them more of your books. If your ending is satisfying, or if there’s a cliffhanger to the next book in your series, the reader will be eager for more. So the ending of your book is prime marketing real … [Read more...]
The 9 Biggest Mistakes Too Many Authors Make on Twitter
As an author in the digital age, Twitter is probably a part of your online platform. It’s a great way to foster relationships with readers, connect with other authors, and build your personal brand. But there are some common mistakes even the most successful authors make on … [Read more...]
11 Things You Don’t Know About Bargain Ebook Buyers
If you're using price promotions as part of your book marketing strategy, you should understand the audience you're targeting. Who are bargain ebook buyers? Do they purely seek out freebies, or are they willing to purchase full-priced books from authors they love? Do they … [Read more...]
How to Find Images for Your Book Marketing Campaigns
When readers see your book cover, website, magazine ad, or post on social media, you need to capture their attention within a split-second. As an author, you’re used to using the power of words to hold an audience’s attention. But people usually think using pictures. The … [Read more...]
5 Reasons Why Ebook Price Promotions Make You More Money
Publishing a book is like running a business, and like any business, one of your primary goals is to generate revenue. Whether you’re traditionally or indie published, and whether your book was published one year ago or ten, you’ll need to do some marketing to get people’s … [Read more...]
10 Simple Marketing Tools Every Author Should Know About
Marketing books online can be a time-consuming task for authors and publishers alike, especially these days when there’s so much noise online. Not only do you need to break through the clutter, but you need to make sense of it yourself so you can keep up with the latest … [Read more...]
9 Ways Publishers Can Build Active Author Communities
An author’s career is fraught with emotional ups and downs, but the author community is a hugely supportive bunch. Indie authors often band together by participating in forums, forming writing groups, cross-promoting each other’s work, or even collaborating on multi-author … [Read more...]
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