In order to reach readers most likely to purchase your books, you should run targeted marketing campaigns to an audience interested in your genre. BookBub’s partners have found great success running Featured Deals for this reason — they’re able to send their books to … [Read more...]
How to Market An Ebook to a Niche Audience of Readers
Knowing how to market an ebook to a niche audience can help you run more effective promotions. This way, you can spend your money and time on channels that reach the readers most likely to purchase your books! First, you need to learn about your target audience, how they … [Read more...]
Tips on Using Blog Tours for Book Marketing
A book blog tour is a marketing initiative in which an author — instead of physically visiting a bookstore or event location — is a “guest” on a blog via a post including giveaways, contests, interviews, guest posts, videos, excerpts, etc. Blog tours are a great alternative … [Read more...]
How to Identify a Target Audience For Your Book Marketing
When marketing a book, targeting too broad of an audience is a common mistake many authors and book marketers make. In an age where many readers have access to virtually any book at any time, it's incredibly difficult to make a single book stand out. Historically, bookstores … [Read more...]
How Engaged Are BookBub Readers in Your Genre?
Sales differ significantly across BookBub categories. But how much is that variation due to simple differences in subscriber counts vs. discrepancies in reader engagement? We can start to answer this question by examining how average purchase rates — or the percentage of … [Read more...]
New BookBub Lists: Dark Erotica, Business, True Crime, Parenting
Targeting your book marketing campaigns to fans of your genre is one of the most effective ways to reach relevant readers. That’s why our partners’ Featured Deal campaigns are so successful — they target distinct category lists, reaching members who will be most interested … [Read more...]
What are the Most Popular Title Trends in Your Genre?
Your book title — along with your cover — is the first thing a potential reader sees, and can be the deciding factor between hitting the buy button or not. Your title is a great opportunity to indicate genre, plot, atmosphere, or characters. Readers like to know what they’re … [Read more...]
How to Get Blurbs for Your Book & Use Them In Your Marketing
Blurbs are quotes from fellow authors or review publications endorsing a book, which are sometimes used on a book cover or in a book’s marketing material (e.g. the description on retailer websites). They are often effective at catching readers’ attention, especially if the … [Read more...]
How to Discount Your Book for Readers in Canada
Discounting can be complicated no matter the country, and factors like region-specific retailer options make international discounts even more complex. Here on the BookBub Partners Blog, we’ve already discussed how to discount your book in the UK, but there are a few … [Read more...]
4 Book Promotion Strategies That No Longer Work
The book publishing industry has experienced dramatic changes in the past couple decades. Previously, a few gatekeepers at major publishing houses determined what was worthy of publication. But the digital revolution democratized publishing, spawning the explosion of … [Read more...]
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