We’ve written in the past about the power of a price promotion to boost sales of an author’s backlist, and our partners often report that discounting books in a series is a particularly effective strategy. Anecdotally, we’d seen evidence to support this theory, but we wanted … [Read more...]
BookBub Is Now in the UK
We’re very excited to announce that BookBub is now available in the UK! As our co-founder Josh Schanker mentioned back in May, one of our goals for 2014 has been to expand BookBub internationally, both to help authors and publishers reach readers beyond the US and to help … [Read more...]
5 Fall Cover Trends That Help Sell Books
Fall evokes a range of emotions, from the feeling of home that accompanies Thanksgiving to nostalgia for a crisp autumn night. Book covers are all about appealing to emotions like these, and we’ve been able to spot some fall trends that consistently hit home with BookBub … [Read more...]
Know Your Readers: Q&A With a BookBub Romance Subscriber
In the latest installment of our reader interviews series, we talked to Cindy E., from Sacramento, California. At age 51, Cindy has been reading — and adoring — romance books for nearly four decades. After discovering BookBub this past spring, Cindy estimates that she’s … [Read more...]
How an Author Ran a Price Promotion With a Big 5 Publisher
Therese Walsh is a critically acclaimed author of contemporary fiction. Published by Random House’s Crown imprint, Therese’s debut novel was a finalist for a RITA award, and her books have won praise from publications like Booklist and Publishers Weekly. Her latest novel, … [Read more...]
BookBub Book Club: Tiger Lily
Jodi Lynn Anderson’s Tiger Lily reimagines the beloved story of Peter Pan with a unique twist: Tinker Bell is the narrator and Tiger Lily is the protagonist. With several intriguing and controversial themes cropping up throughout the novel — religion, gender, love, … [Read more...]
BookBub Bestsellers: Cooking
Our previous BookBub Bestsellers posts have explored a range of genres, from gritty mysteries and thrillers to lighthearted women’s fiction. We’ve focused on fiction up until now, but BookBub features many great nonfiction titles every day as well. So this month, we’re … [Read more...]
Meet the Team: Sasha Wolfanger
Sasha Wolfanger is BookBub’s manager of member acquisition. Hailing from the beautiful state of Hawai’i, Sasha fell in love with Boston while attending college in the city. Sasha’s interest in all things creative and numeric led her to develop a passion for helping companies … [Read more...]
Mobile vs. Desktop: Target the Right Device for Readers in Your Genre
Knowing where your readers are buying books can help ensure your marketing efforts are reaching your target audience where it is most effective. While we’ve written in the past about the reading habits and consumer behavior of bargain ebook buyers, we haven’t yet explored … [Read more...]
BookBub Trends: Memory
Memory fascinates people — how we keep it, how we lose it, and what happens afterward. Books that focus on the capabilities of the mind also strike a deep chord with BookBub readers; we’ve seen titles about topics like Alzheimer’s and amnesia perform well across genres. Even … [Read more...]
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