After creating 1,144 BookBub Ads over the last six years, I’ve learned that surgically precise targeting and a low-priced first book are the two most important factors in my ads’ success. And I’ve learned when to scale my campaigns up and down to see consistent daily … [Read more...]
Backlist Marketing
Don’t let your backlist books get dusty on the shelf! Learn the tips and tricks of backlist marketing to boost sales.
140 Book Marketing Ideas to Help Authors Increase Sales
Whether you’re an author, a marketer at a publishing house, a publicist, or anyone else looking to sell books, there’s a wide array of book marketing tactics you can use to amplify a book’s exposure and reach more readers. To spark inspiration and get those creative juices … [Read more...]
How to Write a Book Description: Tips from BookBub Editors
You’ve done it — you’ve written the book, you’ve commissioned a beautiful cover, and you’re ready to start finding readers and selling copies. But wait! There’s that pesky little detail in the process of publishing your book: providing a book description. Figuring out how to … [Read more...]
Q&A: How BookBub Editors Choose Categories [Video]
![Q&A: How BookBub Editors Choose Categories [Video]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2023/05/qa-how-bookbub-editors-choose-categories.png?fit=300%2C158&ssl=1)
When submitting for a Featured Deal, you don’t have to know which of BookBub's categories is the best for your book — our editors will take care of that for you! We have data on what works with our readers subscribed to different categories and will always send your book to … [Read more...]
Boosting Box Set Sales with BookBub Ads [Case Study]
![Boosting Box Set Sales with BookBub Ads [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2023/05/jasper-case-study-v2.png?fit=300%2C158&ssl=1)
BookBub readers love a great deal, and what’s a better deal than several books for the price of one? When Jasper T. Scott wanted to increase exposure and sales of his epic military science fiction series The Cade Korbin Chronicles, he made the complete four-book series into … [Read more...]
Trend Watch Spring 2023: What’s Popular with BookBub Readers
What’s working well right now on BookBub? There’s no better team to answer that question than our editors, and we’ve gathered a list of top trends readers have been interested in across categories from romance to nonfiction to thrillers. Read on to find out what titles might … [Read more...]
Using BookBub Ads to Drive Series Sell-Through [Case Study]
![Using BookBub Ads to Drive Series Sell-Through [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2023/02/danny-knestaut-case-study.png?fit=300%2C158&ssl=1)
Promoting a deal on a first-in-series book is a great strategy for boosting sales of the entire series. Fantasy author Danny Knestaut took this approach to the next level: Through an efficient testing process, his BookBub Ads campaigns have helped bolster read-through across … [Read more...]
Book Bundling Strategies You May Not Have Tried (Plus Examples!)
If you’ve published a series or have an extensive backlist, repackaging some of these books into a box set can be a great way to revive sales. Especially if you make the cost of the box set less than the combined cost of the individual books, a box set promotion can attract … [Read more...]
Why I Gave My Professional Book Covers a Makeover
In 2015, I worked with a professional cover designer for the first time on my historical fiction series, The Troubadours Quartet. I loved the result, but I didn’t know then: who would read my books and what kinds of covers would attract them how my cover designer … [Read more...]
How a BookBub Featured Deal Revived My Writing Career
One thing I see a lot of authors ask in writing groups, especially new authors, is, “Should I apply for a BookBub Featured Deal? Is it worth the cost?” My answer, unequivocally, 100 percent, is: Yes. Yes, you should. BookBub saved my writing career. If I hadn’t gotten a … [Read more...]
