At the end of 2019, I remember planning my upcoming ad strategy and thinking, There are totally different ways to think about selling books than I have in the past. This single thought lit a fire that, five years later, continues to shine a path around my strategic … [Read more...]
Guest Posts
From authors to literary agents to publishers, BookBub’s insightful guest posts shed light on book marketing from the perspective of those in the industry!
How to Ensure Your Novel’s First Chapter Grabs Readers Right Away
It’s true what they say: First impressions matter. The same can be said for novels, and as an author, getting the first chapter of your book right can make or break the reading experience. So for this article, I’ve put together some tips on how to make an impactful first … [Read more...]
The Marketing Strategy I Used to Launch My First Book
Long before I started writing my novels and short story collections, I was writing — but you may have heard my words, not read them. As an Emmy Award–winning documentary director, cinematographer, and writer, I've produced nearly 100 films, mostly in the adventure and … [Read more...]
4 Ways Authors Use Canva in Their Book Marketing
When I got my first traditional publishing contract, I naively assumed that the publisher would supply me with the promotional images I’d need to market my book. I was wrong. What I got was a single JPEG image of my book cover. If I wanted fancy images to promote my book, I … [Read more...]
How to Know When a Book Cover Is Killing Your Sales
Poor cover design is one of the most common reasons for low book sales. According to a recent survey, 57% of Americans buy books (and 80% avoid books) solely based on their covers. A book cover should immediately grab attention, convey the genre, and entice readers to … [Read more...]
How to Write Attention-Grabbing Promo Copy for Books
The publishing marketplace is flooded with tens of thousands of new titles every single day — 3 million a year — and readers are inundated with offers, messages, pictures, and pleas to buy. In this competitive market, startling copy can make someone stop and pay attention to … [Read more...]
How I Sell More Books at Live Events
Last year, I sold almost $60,000 of books across 40+ live events. In other words, I sacrificed most of my weekends to drive around the Midwest (primarily), haul several hundred pounds of books and equipment, set up a beautiful but massive booth display, and sell books to … [Read more...]
How to Pitch Your Book to the Media: 5 Steps to Standing Out
The idea of working to generate publicity for your book may seem a little old-fashioned, maybe even irrelevant. After all, publicity isn’t an exact science, and doesn’t come with a tracking link or the concrete numbers offered by digital advertising. But what can’t be easily … [Read more...]
How I Sell 20 Books Per Day with BookBub Ads
After creating 1,144 BookBub Ads over the last six years, I’ve learned that surgically precise targeting and a low-priced first book are the two most important factors in my ads’ success. And I’ve learned when to scale my campaigns up and down to see consistent daily … [Read more...]
How to Work with a Book Cover Designer (and Why You Should!)
Are you considering hiring a book cover designer but you’re not sure how to work with one? Knowing how to effectively collaborate with your designer will help speed up the process, avoid any misunderstandings, and get your vision closer to reality. In this post, we’ll share … [Read more...]
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