We love helping authors and publishers learn how to get more readers. So each week on the BookBub Partners Blog, we publish articles with actionable marketing tips, BookBub insights, and new book promotion ideas to inspire our readers.
In 2016, we published dozens of articles on a wide variety of book marketing topics. You can always find our full list of book marketing articles here, but we wanted to make sure you didn’t miss any of the most valuable content from this year! Here’s a list of our 10 top book marketing articles from 2016.
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1. 98 Book Marketing Ideas That Can Help Authors Increase Sales
Whether you’re a self-published or a traditionally published author, there’s a wide array of marketing tactics you or your publisher can use to amplify a book’s exposure and reach more readers. To spark inspiration and get those creative juices flowing, we put together 98 book marketing ideas. You can download these ideas as a PDF flipbook to reference anytime. This was our most popular post of 2016.
2. Download the Ultimate Collection of Book Marketing Examples
To inspire you to share great content on your social channels, we created The Ultimate Collection of Book Marketing Examples. In this flipbook, we compiled more than 180 real-world examples of authors and publishers using content marketing and social media to reach readers. This collection is a great starting point for anybody developing a book marketing plan.
3. 9 Free Tools That Help Build Buzz for a Book
Everybody knows buzz is an important part of book marketing. It can help catch book reviewers’ and bloggers’ attention, which can in turn drive sales. But how do you create buzz? How do you get people talking about a book? We compiled a list of free tools that can either help get exposure to relevant new readers or encourage loyal fans to spread the word. We also included some ideas and examples from authors on how to use them!
4. 11 BookBub Myths Busted
There are a lot of myths and misconceptions out there about how BookBub works — from how we select books for Featured Deals to what kind of behavior will get authors on a “blacklist.” (This one baffles us!) We wanted to put to rest some of the rumors we hear most often — and in this post, we revealed the honest truth about 11 of them!
5. How Successful Authors Use Social Media: 23 Content Ideas
How do successful authors engage with their fans on social media? And what can authors post on social media besides links to their own books? In this article, we compiled 23 ideas, along with examples from successful authors. Many of these tactics can help promote books, but in more creative and engaging ways than simply posting a link to a book’s retailer page.
6. How to Use Price Promotions to Market a New Book Release
When you release a new book, discounting one of your backlist books can help attract brand-new readers and drive sales for the full-priced new release. In fact, 89% of BookBub partners who used a price promotion to market a new release sold more of their new book after the promotion of an older book, so this cross-promotion strategy can be highly lucrative. In this post, we offered step-by-step advice on how to use a price promotion to drive exposure for a new book.
7. 9 Ways to Market a Book After the New Release Buzz Dies Down
A common misconception is that once a book has launched and the new release buzz has died down, there’s nothing you can do to market that book except publish the next one. In this post, we compiled some strategies you can use to keep the momentum going in the months following a book’s release.
8. How I Launched My New Release and Sold 20K Copies
This guest post by Daniel Arenson was one of our most popular, as he shared his real-life experience launching a new book and selling tens of thousands of copies. Before his book launch, his goal was to hit Amazon’s military science fiction and space opera bestseller lists. By following the steps outlined in his post, he hit #1 on both of these lists!
9. The Anatomy of a BookBub Blurb & Ebook Description Copy Tips
When authors and publishers promote books via BookBub’s Featured Deals email, each promotion includes a short blurb. We often get questions about these blurbs: Who writes them? How are they written? How do we decide what to include? In this post, we shed some light on our process for writing blurbs, explained how we run A/B tests, and shared some of the insights we’ve gained from all our tests. You’ll get some great tips for writing book descriptions here!
10. 8 Ideas for Getting More BookBub Followers
Getting more BookBub followers can help widen an author’s reach and ultimately increase book sales — for free. The more followers an author has, the more people will receive dedicated emails from BookBub notifying them about the author’s new releases and featured price promotions. So how can an author get more followers? In this post, we compiled eight ideas they could use to try to gain more BookBub followers.
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