For authors looking to drive more book sales, running BookBub Featured Deals for free ebooks can be incredibly powerful, often driving tens of thousands of downloads. This influx of new readers typically leads to increased sales of an author’s other books and a significant … [Read more...]
How We Wrote & Promoted a Multi-Author Book Series
The world needs more lady billionaires. So was the theory of bestselling authors Lucy Score, Claire Kingsley, Kathryn Nolan, and myself, Pippa Grant, when we set out to write a joint world series. Confession: We didn’t know if the books would make any money. We just wanted … [Read more...]
How I Boosted Series Sales by A/B Testing Cover Designs
There’s the old adage, “If it ain’t broke, don’t fix it.” But what about when it’s working, but perhaps not as well as you’d like? One of my favorite things about being a hybrid author is having total control over tweaking certain aspects of my indie-published books that I … [Read more...]
How I Boosted Print Sales by Discounting My Ebooks
After struggling for more than a decade to establish myself in a writing and publishing career, I knew I wanted to give back to the community that had consistently helped me. Years of giving advice in online forums and in-person events led me to publish the Paper Hearts book … [Read more...]
How We Created a Box Set to Increase Ebook Sales 350%
Looking for ways to increase ebook sales? There is a challenge to drawing readers into a series after several books have been released. In March, Lila Dubois and I released Delicate Ties, book eight in our Trinity Masters series. The series has been very successful, yet our … [Read more...]
Promoting a Series to Keep Readers Hooked
We authors often discuss how to promote individual novels. We know about running advertising campaigns, building mailing lists and websites, pricing and discounting, and so on. But trying to promote a series of novels is a different beast — you need to convince readers to … [Read more...]
Promote a New Release by Marketing the Entire Book Series
When launching a new book in a series, is it best to focus all your marketing efforts on that one book? Or can you increase sales even more by actively marketing the previous books in the series, too? Megg Jensen successfully boosted sales by promoting her entire series … [Read more...]
Marketing a New Book Release that’s Part of a Long Series
Marketing a new release that comes late in a series is often different from marketing a standalone or early series book, yet the goals are similar: catch readers’ attention and build a loyal fan base. To provide our readers with insights on the challenges (and … [Read more...]
Publishing a Sequel: 8 Book Marketing Tips You Need to Know
Whether you’re publishing the next book in a duology, trilogy, or a longer series, launching a new sequel is a huge opportunity to capitalize on the success of the previous books while capturing new readers. You’ll already have a built-in fan base eager for more, but you … [Read more...]
How to Launch and Promote a New Book that’s Part of a Series
Series novels not only give you the opportunity to develop your characters over time, but they also let you reach new readers who still haven’t discovered your books yet. Hook readers on one book, and chances are they’ll be begging for more. Why should you consider … [Read more...]