One of the best ways to use BookBub Ads is to promote books in a series. Advertising a series is a great strategy to find new readers, and it’s cost-effective — readers who get hooked on the first book are likely to keep buying and reading the next books in the series, which means more money in your pocket from each click on your ad compared to ads for standalone books.
Here are 17 examples of ad designs using three different strategies to hook readers into a series. Every one of these images had a high click-through rate, ranging from 1.5% all the way up to 27%!
Series Starters
One common strategy for advertising a series is to offer an appealing price on the series starter to attract new readers. Pricing the first book at free or $0.99 makes it low-risk for readers to try a new series and can increase clicks and conversions on your ads.
After the Fade (Rise Book 1), Emilia Foxe & Kamryn Foxe
This sleek image is so effective. The dramatic background echoes the design of the book covers but still lets them pop, and nothing distracts from the compelling offer for readers to start the series for free.
The Bow of Destiny (The Bow of Hart Saga Book 1), P. H. Solomon
We love this clear call-to-action (CTA) encouraging readers to start this epic fantasy series and the use of the book cover art in the background of the ad image.
Cavendish & Walker Series, Sally Rigby
This ad promotes a sale on the first three books in a 12-book mystery series, using the moody image from the book 1 cover in the background. The red banners add a sense of urgency to this limited-time offer.
Pumpkins & Poltergeists (Confessions of a Closet Medium, Book 1) by Nyx Halliwell
This ad for a supernatural cozy mystery doesn’t need a deal price to hook readers — the spooky font, haunted house imagery, and perfectly paranormal branding capture readers’ attention.
Temptation (Temptation Series Book 1) by T.K. Leigh
Many readers are excited to dive into a completed series because they know they won’t have to wait for the next release to discover how the story ends. This ad highlights the full series along with a free deal on the first book.
The Cowboy and His Runaway (Rock Springs, Texas Series Book 1) by Kaci M Rose
A free deal, a complete series ready to be binged, and a sexy cowboy on the cover give western romance fans so many reasons to click on this ad!
Sales Across a Series
Another strategy for series promotion is to discount every single book in the series at once. Many advertisers will link these ads to a series page on Amazon so readers can grab the whole discounted series with just one click.
The Legend of Nyx Series by Theophilus Monroe
The more books, the merrier! This image includes every book cover in this six-book fantasy series, advertising a free offer on book 1 and discounts on every other book.
Secrets & Scandals Series by Darcy Burke
Another full-series sale strategy is to use tiered pricing. For this Regency romance series sale, the first two books were free, books 3 and 4 were $0.99, and books 5 and 6 were $2.99.
Ben Mitchell/Titus Ray Thrillers Series by Luana Ehrlich
For Kindle Unlimited subscribers, any book enrolled in the program is a great deal! Stating the series’ genre outright is a fantastic way to make sure an image attracts the right readers.
Visions of Darkness Trilogy by Krysten Harlow
This ad used a sale on the first two books in a paranormal young adult trilogy to promote the release of the third and final title, making it easy for new readers to jump into the series.
The Fallen King Chronicles by Richard Fierce
This ad for an audiobook series sale linked to the series page on Chirp, promoting a limited-time $0.99 deal on each of the four books. The orange background image complements the blue book covers and helps make the genre (epic fantasy!) obvious to readers.
Let’s Get Publishing Series by David Gaughran
This full-series sale of nonfiction books packed with tips for self-published authors was targeted to an audience in the UK, combining bright, eye-catching colors with exciting deal prices.
Series Box Sets
Box sets are another strategy you can use to offer readers a deal on a whole series. Getting many books for the price of one is an incredibly enticing offer for readers, especially if the box set is steeply discounted — for Featured Deals, we see 20% higher click-through rates on box sets than on single titles!
The McKenzie Ridge Box Set by Stephanie St. Klaire
This romantic suspense box set was only available for a limited time, offering seven novels for just $0.99. We love the atmospheric imagery, prominent deal price, and addition of logos to show that the set is available on every retailer.
Star Scavenger: The Complete Series by G J Ogden
This five-book bundle offers a great deal to two different audiences — it’s free for Kindle Unlimited subscribers, and just $0.99 for all other readers. The image includes enticing social proof by highlighting the high number of five-star ratings.
The Red Chronicles Complete Series by Kendrai Meeks
You can bundle a book series for audiobook fans, too! This complete urban fantasy series is newly combined into a single audiobook, offering readers hours of entertainment.
Detective Sarah Burke Box Set by Elizabeth Gunn
This simple design uses color wisely to pack a lot of great copy into a small space! Including quotes from well-known publications is a proven tactic for getting more readers to click.
Paranormal Mystery Collection by Willow Mason
Why stop a box set at one series when you can bundle three? This collection includes three paranormal cozy mystery duets in a perfect introduction to the author’s brand of “magic, mayhem, and murder.”
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