Limited-time discounts are among the most popular types of promotions authors advertise. This is a strategy we often encourage our partners to try — BookBub Ads is a great platform for reaching readers specifically looking for deals! In this post, we explore how to use … [Read more...]
AJ Yee
AJ is a content marketer on the BookBub Partners marketing team, where she manages the Partners Blog and enjoys researching and sharing how authors and publishers can level up their marketing.A Guide to Getting More Book Reviews from Readers
Getting book reviews is critical for driving book sales. Reviews can lend books legitimacy and help readers decide whether they’re worth their money and time. According to a survey, 36% of BookBub members say book reviews from other readers can convince them whether or not … [Read more...]
The Ultimate Collection of BookBub Ads Examples [Free Download]
![The Ultimate Collection of BookBub Ads Examples [Free Download]](data:image/svg+xml;nitro-empty-id=MjUxNzoxMDU1-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzAwIDE1OCIgd2lkdGg9IjMwMCIgaGVpZ2h0PSIxNTgiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
At BookBub, our partners love to learn how they can create more effective book advertising campaigns. Our roundups of BookBub Ads examples are some of our most popular posts on the BookBub Partners Blog! From driving exposure for preorders to reviving sales of backlist … [Read more...]
Content Marketing for Authors: How to Get Started (& Keep Up!)
Content marketing can be a wonderful way for authors to attract an audience to their books — but does this type of marketing make sense for you? You’re already creating content when you write your books, so why should you create even more content to promote them? And what … [Read more...]
How Promo Stacking Helps Authors Hit Bestseller Lists
Becoming a bestseller is no easy feat — there’s no magic formula for hitting a list, and the criteria or sales volume it takes are subject to change. But with a coordinated strategy, it’s not outside the realm of possibility. We’ve seen several authors successfully hit … [Read more...]
Tips & Tools for Measuring the ROI of Your Book Marketing
There are many ways for authors to define success, and for different book marketing campaigns, your goals may vary — for example, you might not expect to generate ROI (return on investment) from a free discount or a new release campaign if your goal is to boost exposure. But … [Read more...]
50 Stellar Examples of Author Facebook Cover Photo Designs
An author’s online platform should always look polished and professional everywhere readers can find them — including on Facebook! Whether you have a page, profile, or group, the cover photo is public and appears in various places on the site, and on fans’ Feeds whenever you … [Read more...]
Pros & Cons of Book Giveaways: 27 Authors Weigh In
Book giveaways have long been a staple of many authors’ strategies for boosting exposure, engaging their fans, and growing an audience. To understand how authors use giveaway promotions in their marketing today, we asked our partners to share their experiences and the … [Read more...]
Ultimate Guide to Publishing and Marketing a Permafree Ebook
Although it might seem counterintuitive, making one of your books permanently free can be a savvy marketing move. If you’ve written a series or a large backlist of books and you publish your books wide, a permafree book is a great way to entice new readers, increase your … [Read more...]
36 Authors Using Pinterest for Book Marketing & Inspiration
Pinterest offers a unique opportunity for authors to connect with readers and sell more books. In some ways, it acts like a social media platform: You can interact with other users, build a following, and join groups to increase your content’s reach. But unlike social media, … [Read more...]
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