New Releases for Less is an excellent tool for driving wide exposure of competitively priced new releases. Similarly to BookBub Featured Deals, each editorially curated New Releases for Less promotion is sent to every subscribed BookBub member interested in the featured … [Read more...]
AJ Yee
AJ is a content marketer on the BookBub Partners marketing team, where she manages the Partners Blog and enjoys researching and sharing how authors and publishers can level up their marketing.Q&A: How BookBub Editors Choose Categories [Video]
![Q&A: How BookBub Editors Choose Categories [Video]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2023/05/qa-how-bookbub-editors-choose-categories.png?fit=300%2C158&ssl=1)
When submitting for a Featured Deal, you don’t have to know which of BookBub's categories is the best for your book — our editors will take care of that for you! We have data on what works with our readers subscribed to different categories and will always send your book to … [Read more...]
The State of Author Newsletters: Data from 500+ Authors [Infographic]
Email is a powerful marketing tool for authors to stay in touch with their readers. To learn more about how authors leverage email newsletters, we asked our partners to share their experiences. Over 500 authors responded to a survey with insights into the purpose of their … [Read more...]
Using BookBub Ads to Drive Series Sell-Through [Case Study]
![Using BookBub Ads to Drive Series Sell-Through [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2023/02/danny-knestaut-case-study.png?fit=300%2C158&ssl=1)
Promoting a deal on a first-in-series book is a great strategy for boosting sales of the entire series. Fantasy author Danny Knestaut took this approach to the next level: Through an efficient testing process, his BookBub Ads campaigns have helped bolster read-through across … [Read more...]
BookBub Ads 101: How the Auction Model Works
If you’re familiar with our editorially curated deals on BookBub and Chirp, you probably know that featured deal pricing is relatively straightforward: Advertisers pay a flat price based on the category and discount price of the promotion. BookBub Ads are different: … [Read more...]
Book Bundling Strategies You May Not Have Tried (Plus Examples!)
If you’ve published a series or have an extensive backlist, repackaging some of these books into a box set can be a great way to revive sales. Especially if you make the cost of the box set less than the combined cost of the individual books, a box set promotion can attract … [Read more...]
Goals for the New Year: Ideas and Advice from 52 Authors
To kick off the new year with some inspiration, we asked our blog subscribers to share their writing and business plans for 2023, as well as advice for other authors. We received a wide range of responses, but one thing these authors all agreed on: Goals are important! No … [Read more...]
10 Top Book Marketing Articles from BookBub in 2022
What a year! 2022 saw more authors using crowdfunding platforms, adjusting to major changes in digital advertising, rekindling interest in backlist titles on TikTok, and finding success with many more exciting new developments in book marketing and publishing. Here on the … [Read more...]
How an Author Doubled Exposure for a New Release [Case Study]
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Today’s readers have an endless array of choices for entertainment. To cut through the noise, author Keira Andrews’s number one goal is always to get her books in front of readers as many times as possible. So, needless to say, Keira was excited to try the new ability to … [Read more...]
BookBub Ads 101: Understanding Campaign Results
Want to improve the performance of your BookBub Ad campaigns, but you’re unsure where to start, what metrics you should be measuring, or which parts of your campaigns need improvement? This post is for you! Below, we explore the BookBub Ads dashboard, define key campaign … [Read more...]
