Just because something works for one author doesn’t mean it will work for another, which is why it’s so important to understand your unique audience and measure the impact of your book marketing. If only reader behavior wasn’t so notoriously hard to measure! Retailers … [Read more...]
AJ Yee
AJ is a content marketer on the BookBub Partners marketing team, where she manages the Partners Blog and enjoys researching and sharing how authors and publishers can level up their marketing.Top Digital Marketing Takeaways from U.S. Book Show 2022
The sessions at the second annual U.S. Book Show, hosted virtually on May 23–26 by Publishers Weekly, reflected on another tumultuous — yet hopeful! — year for the publishing industry. In the past year, we’ve seen consumer behavior return nearly to pre-pandemic levels, … [Read more...]
